A common challenge in the world of social media marketing is separating trends from fads. Today, I'm proclaiming "trend" regarding the use of Quick Response (QR) codes for social media.
Articles by Jason Cormier
How to realize higher fan growth and engagement on Facebook with game mechanics. Plus: strategic modeling for social strategies using the Four Cs: content, context, campaigns, and community.
Many consider visual assets such as images, diagrams, illustrations, animation, video, as secondary marketing elements. However, people are most interested in sharing these assets.
How collecting, points, access, status, rewards, and the like are helping companies successfully "game-ify" their marketing.
How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising.
Social media research, monitoring, and analytics: the tools, the top five measurable attributes, and how to use this data to improve your ROI.
Social objects are the new low-hanging fruit of search engine optimization. Apply some of the same SEO strategies you've used on traditional web pages to applicable social objects.