Jason Cormier

Jason Cormier


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Articles by Jason Cormier

A Guide to Google's Think Insights


Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention.

Who REALLY Needs a Mobile-Friendly Website?


Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions.

Winning the Content Marketing Race


He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at several key elements of content marketing that can help marketers run far, run fast, and cross the finish line.

Video Marketing to the T: Types, Tips & Trends


Research indicates that web pages with video stand a 50 percent better chance than text pages alone of showing up on the first page of Google search results. Here are eight types of video you should consider for marketing, plus tips and trends.