SEO News

Jason Cormier

Jason Cormier


Room 214

Jason Cormier is co-founder of Room 214, an award-winning social media agency focused on providing business intelligence, social program management, and application development for large and emerging brands.

Jason serves as chief strategist to the "214 Apps" team, providing guidance on custom Facebook applications development, mobile, and marketing dashboard products.

His career on the web began in 1996 when he launched the web development firm, Flash Internet, out of a computer lab at Santa Barbara City College. Gaining recognition as an expert in web usability and information architecture, he sold his firm to public company, NetLojix, in 2000.

In 2003, Jason partnered with former high-school friend and hi-tech public relations owner, James Clark to develop marketing systems strategically combining SEO, SEM, blog and content syndication.

Room 214 was born the following year, with Jason eventually helping to pioneer social media efforts for companies including Travel Channel, SmartyPig, Qwest and Sanrio/Hello Kitty.

Articles by Jason Cormier

  1. What You Need to Know About Marketing Automation

    For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities.

  2. A Guide to Google's Think Insights

    Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention.

  3. Visual Storytelling: The Key Weapon to Content Marketing

    If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on creating excellent content.

  4. Going Global: Insights for International Social Media

    A pair of social media pros share their approaches, knowledge, and requirements for a successful Facebook strategy, the importance of culture, lifestyles, and language preferences, and how social can help improve search engine visibility.

  5. Who REALLY Needs a Mobile-Friendly Website?

    Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions.

  6. Winning the Content Marketing Race

    He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at several key elements of content marketing that can help marketers run far, run fast, and cross the finish line.

  7. Why Your Business Needs to Be on Google+ Now

    Why Google+? The quality and corresponding engagement around your search engine visibility stands to either noticeably improve or gradually decline. Here are some recommendations on what you to do with your Google+ Pages for businesses and brands.

  8. How Advanced Marketers Will Use Facebook in 2012

    Our experimentation and experiences often lead to insights about “what’s next.” Here are some Facebook marketing insights and two sample tools to dramatically improve advertising results and enhance content creation and business strategies.

  9. The Digital Path to Social Media Success

    Business intelligence -> content creation and curation -> activation and acquisition -> engagement. Presenting a model that will hopefully help your own approach as social media continues to integrate with the whole of digital marketing.

  10. Video Marketing to the T: Types, Tips & Trends

    Research indicates that web pages with video stand a 50 percent better chance than text pages alone of showing up on the first page of Google search results. Here are eight types of video you should consider for marketing, plus tips and trends.

  11. Time to Turbo-Charge Your Twitter Strategy: Why & How

    Twitter is well positioned to continue growing significantly. In addition to providing pure click value, Twitter is eyeing the mobile future of the Internet, so the time is now to get motivated and grow your Twitter presence using these ideas.

  12. Email: The Gateway Drug to Mobile

    Now is the time to be creating and changing your web properties for the mobile user experience. Starting with your own email marketing or website is likely the lowest hanging fruit, but never skip strategy. Mobile Madness A couple years ago,...