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Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention.
If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on creating excellent content.
A pair of social media pros share their approaches, knowledge, and requirements for a successful Facebook strategy, the importance of culture, lifestyles, and language preferences, and how social can help improve search engine visibility.
Got full contact? Companies spend a lot of money acquiring customers and building databases. Matching an email address with identifiable intent via social media becomes even more valuable when you can attach a name, email, and mailing address.
The quest for a social media marketing dashboard Holy Grail continues. But first do your homework on tools and understand these fundamentals: why you need a dashboard, pros and cons, the audience it will serve, and why and what to choose to measure.
Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions.
He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at several key elements of content marketing that can help marketers run far, run fast, and cross the finish line.
Why Google+? The quality and corresponding engagement around your search engine visibility stands to either noticeably improve or gradually decline. Here are some recommendations on what you to do with your Google+ Pages for businesses and brands.
Our experimentation and experiences often lead to insights about “what’s next.” Here are some Facebook marketing insights and two sample tools to dramatically improve advertising results and enhance content creation and business strategies.
Business intelligence -> content creation and curation -> activation and acquisition -> engagement. Presenting a model that will hopefully help your own approach as social media continues to integrate with the whole of digital marketing.
“Running a rigid business, business as usual, will open the doors to digital Darwinism where companies that fail to adapt will become victims of natural selection,” says Brian Solis, author of the book “The End of Business as Usual” in this Q&A.
What’s new and what social media marketers should be aware of when it comes to the tools and offerings in the emerging social media monitoring space? Crimson Hexagon CTO Chris Bingham and VP of Marketing Wayne St. Amand share their insights.
Research indicates that web pages with video stand a 50 percent better chance than text pages alone of showing up on the first page of Google search results. Here are eight types of video you should consider for marketing, plus tips and trends.
Coca-Cola may have far more budget and resources than you, but at least some of the wisdom gained from their leaders can also be yours. Here are some insights from Coca-Cola on marketing, engagement, advocacy, brand value, authenticity, and more.
Twitter is well positioned to continue growing significantly. In addition to providing pure click value, Twitter is eyeing the mobile future of the Internet, so the time is now to get motivated and grow your Twitter presence using these ideas.
Now is the time to be creating and changing your web properties for the mobile user experience. Starting with your own email marketing or website is likely the lowest hanging fruit, but never skip strategy. Mobile Madness A couple years ago,...
Insights on what social media marketers should keep top of mind when helping businesses meaningfully engage with their customers.
Quickly ramp up your LinkedIn strategy with these five pieces of advice.
A common challenge in the world of social media marketing is separating trends from fads. Today, I'm proclaiming "trend" regarding the use of Quick Response (QR) codes for social media.
How to realize higher fan growth and engagement on Facebook with game mechanics. Plus: strategic modeling for social strategies using the Four Cs: content, context, campaigns, and community.
