Jason Cormier

Jason Cormier

Co-founder

Room 214

Jason Cormier is co-founder of Room 214, an award-winning social media agency focused on providing business intelligence, social program management, and application development for large and emerging brands.

Jason serves as chief strategist to the "214 Apps" team, providing guidance on custom Facebook applications development, mobile, and marketing dashboard products.

His career on the web began in 1996 when he launched the web development firm, Flash Internet, out of a computer lab at Santa Barbara City College. Gaining recognition as an expert in web usability and information architecture, he sold his firm to public company, NetLojix, in 2000.

In 2003, Jason partnered with former high-school friend and hi-tech public relations owner, James Clark to develop marketing systems strategically combining SEO, SEM, blog and content syndication.

Room 214 was born the following year, with Jason eventually helping to pioneer social media efforts for companies including Travel Channel, SmartyPig, Qwest and Sanrio/Hello Kitty.

Articles by Jason Cormier

A Guide to Google's Think Insights

google-think-insights-website

Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention.

Who REALLY Needs a Mobile-Friendly Website?

mobile-shopper

Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions.

Winning the Content Marketing Race

competitive-advantage-next-exit

He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at several key elements of content marketing that can help marketers run far, run fast, and cross the finish line.

Video Marketing to the T: Types, Tips & Trends

video-is-global

Research indicates that web pages with video stand a 50 percent better chance than text pages alone of showing up on the first page of Google search results. Here are eight types of video you should consider for marketing, plus tips and trends.