SEO News

Jacob Morgan

Jacob Morgan

Principal

Chess Media Group

Jacob Morgan is the principal of Chess Media Group, a social business consultancy focused on Social CRM, Enterprise 2.0, and Social Media Strategies for mid and enterprise size clients. Jacob also authors a popular Social CRM and Enterprise 2.0 blog.

Articles by Jacob Morgan

  1. The Adaptive Social Business Framework

    Linear approaches to enterprise collaboration and/or social CRM aren't pragmatic or realistic. Organizations looking to implement either customer-facing or employee-facing social initiatives (a.k.a. enterprise 2.0 and social CRM) need an adaptive...

  2. 5 Social CRM Myths, Busted

    Social customer relationship management isn't a magic solution to what ails your company. However, it can help you solve your problems and meet business objectives around the evolving needs of your social customers.