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Adam Goldberg

Adam Goldberg
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Adam S. Goldberg serves as ClearSaleing's Chief Innovation Officer and is one of the interactive advertising industry's leading authorities on Attribution Management. Prior to ClearSaleing, Adam worked at Google where he was hired to start their first inside sales team in 2003. While at Google, Adam helped to build the inside sales team into a $500 million a year organization. He also created Google's proprietary B2B search engine to help his sales team identify prospects and to help Google better understand its customer base.

Prior to working at Google, Adam started Actuate Software's inside sales division. Actuate is a leader in Information Delivery software. He grew this team from 1 person to 20 when he left Actuate in 2003 to join Google. Prior to working at Actuate, Adam was a salesperson for Oracle Corporation and managed major accounts such as Nike, Wal-Mart and Frito Lay. Adam holds a B.S.B.A. degree in Marketing from The Ohio State University.

Articles by Adam Goldberg

  3. Testing Is a Waste of Time

    by Adam Goldberg •

    Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI.

  5. Optimizing Display

    by Adam Goldberg •

    Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth.