Ray "Catfish" Comstock

Ray "Catfish" Comstock

Director of SEO

BusinessOnLine

Ray "Catfish" Comstock is Director of SEO at BusinessOnline, a performance driven digital marketing agency with a 14-year track record of successfully leveraging deep user insights and a data driven approach to help companies improve customer relationships and campaign ROI. Ray has more than 15 years in the search marketing industry, specializing exclusively in organic search engine optimization and social media strategy. He has presented at numerous industry conferences, including SES Conference & Expo, PubCon, and the Online Marketing Summit (OMS). He is also a contributing author to the BusinessOnline Blog and has been quoted extensively in trade and business publications.

Articles by Ray "Catfish" Comstock

So... You Think SEO Has Changed?

Evolution

The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience.

Defining an Enterprise SEO Strategy

A dictionary with letters flying above it

This approach to enterprise SEO campaigns should give you a solid foundation on the basics of constructing a program that makes sense, is efficient, and maximizes your resources. In other words, it's a pretty solid SEO strategy.

10 Lessons About Enterprise SEO

lessons-learned

From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign.

A 6 Step Process for Keyword Research

Keyword Research

Any good SEO campaign starts with proper keyword identification and categorization. The following keyword research process will provide a good structure and solid foundation for identifying, expanding, and prioritizing the keywords in your universe.

SEO Should Be Called Integrated Digital Marketing

seo-in-crosshairs

Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a good modern SEO, you have to be able to play in everyone's pond, and align your SEO with social, video, paid search, analytics, and other channels.

4 SEO Recommendations to Target the Long Tail

long-tail-whale

For many enterprise companies, long tail keyword traffic is important because it drives the lion's share of search traffic. These actionable recommendations will help you increase the amount of total targeted, organic search traffic to your website.

4 Big Reasons Why SEO Will Never Die

seo-is-dead-funeral

SEO isn’t dead (if you believe this, I have a bridge I'd like to sell you). There will always be a need to better understand the language being used by customers to find you, and to scale that keyword focus across your entire digital landscape.

10 Steps to a Successful SEO Migration Strategy

10-steps

It’s important to set up permanent redirects from old pages to new ones in order to help search engines and users understand where the content has moved. Here’s an outline of a strategy to ensure that everything goes smoothly during SEO migration.

3 Things to Remember When Selling SEO Services

sold-on-seo

Whether you’re making SEO sales pitches to startups or Fortune 100 companies, there are three things that can help you successfully win new SEO business. Keep it simple, have a plan, and be passionate about what you do. Here’s how to do it.

Using Data to Drive SEO Results

seo-up-arrows

The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those phases, what data is considered, and what actions result from that analysis.

How to Optimize 3 Important Internal Link Structures

Link Structures

Your goal is to help users find information and search engines determine relevancy. Ensure you’re using the optimal link text for the global navigation template, breadcrumb navigation and alternative link structures with these optimization tactics.

Aligning SEO with Marketing - A Plan for Success

seo-alignment

Six tactics to help you successfully increase organic search traffic by aligning internal teams with SEO best practices in the areas of communication, keyword management, digital content, social media, PR optimization, and training.

3 Use Cases for SEO Tools

If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results.