Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for.
Articles by Ray "Catfish" Comstock
Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don't repeat the same missteps.
Most scalable link acquisition should be centered on high-quality content marketing activities that produce a ROI or accomplish a core business goal regardless of how many links they produce.
The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience.
Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research keyword opportunities, as well as eight ways you can report on SEO performance when keyword data is "(not provided)".
This approach to enterprise SEO campaigns should give you a solid foundation on the basics of constructing a program that makes sense, is efficient, and maximizes your resources. In other words, it's a pretty solid SEO strategy.
A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Take the time to evaluate how yours may be affecting your program.
From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign.
It's becoming a necessity to integrate your SEO strategy with social media activity. Here are some examples of how aligning SEO and social media efforts can really boost the impact of your SEO performance, especially from a link building standpoint.
Any good SEO campaign starts with proper keyword identification and categorization. The following keyword research process will provide a good structure and solid foundation for identifying, expanding, and prioritizing the keywords in your universe.
Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a good modern SEO, you have to be able to play in everyone's pond, and align your SEO with social, video, paid search, analytics, and other channels.
For many enterprise companies, long tail keyword traffic is important because it drives the lion's share of search traffic. These actionable recommendations will help you increase the amount of total targeted, organic search traffic to your website.
SEO isn’t dead (if you believe this, I have a bridge I'd like to sell you). There will always be a need to better understand the language being used by customers to find you, and to scale that keyword focus across your entire digital landscape.
Is producing timely content a challenge for your company? Here’s how you can leverage four asset types – press releases, marketing automation content, social media, and user-generated content – to create a steady stream of keyword-rich content.
It’s important to set up permanent redirects from old pages to new ones in order to help search engines and users understand where the content has moved. Here’s an outline of a strategy to ensure that everything goes smoothly during SEO migration.
Whether you’re making SEO sales pitches to startups or Fortune 100 companies, there are three things that can help you successfully win new SEO business. Keep it simple, have a plan, and be passionate about what you do. Here’s how to do it.
The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those phases, what data is considered, and what actions result from that analysis.
Your goal is to help users find information and search engines determine relevancy. Ensure you’re using the optimal link text for the global navigation template, breadcrumb navigation and alternative link structures with these optimization tactics.
Six tactics to help you successfully increase organic search traffic by aligning internal teams with SEO best practices in the areas of communication, keyword management, digital content, social media, PR optimization, and training.