Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it.
Articles by Dan Yomtobian
Want a huge lift in ad response for the holidays? A remarketing campaign can help you combat rising cart abandonment rates.
These ideas may appear to be slightly off the beaten path, but they are innovative and successful ways to utilize remarketing technology to seriously increase your company's ROI.
Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign.
Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers.