SEO News

Jeff Beard

Jeff Beard

General Manager & Senior Vice President

Localeze

Jeff Beard is General Manager & Senior Vice President of Localeze, a Neustar service. A listings management veteran, Jeff is responsible for leading Localeze's long-term strategic vision while driving growth, new-product and business development. In 2005, Jeff led an initiative focused on building information products targeted at the local search industry. From this initiative, Localeze was created. Localeze has quickly become the largest business listings identity manager for local search.

Prior to Localeze, Jeff served as vice president of corporate development at TARGUSinfo, where he led the company through its acquisition of Amacai, now a wholly-owned subsidiary of TARGUSinfo. Jeff was a key player in Amacai's 2001 launch and was primarily responsible for the operation and management of all business units. Prior to joining TARGUSinfo, Jeff spent 13 years at Acxiom Corporation, where he held a variety of sales, sales leadership and product positions.

Articles by Jeff Beard

  1. Are You Competing with Your Own Business Identity?

    As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results.

  2. Business Listings: What’s the Crowd Appeal?

    Crowdsourcing business content can be powerful and meaningful for businesses. This type of information is valuable for adding descriptive business content to search and mobile apps, but less valuable for authoritative, anchor identity details.

  3. Group-Buying Meets Local Search

    The daily deals market continues to grow with new players, as well as established companies weaving deals into their core offerings. At this point, who isn't trying to capture a piece of the daily deals pie?