The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the rewards of big data. If a common industry language can be agreed upon, the monetary value could be tremendous.
Articles by Jeff Beard
Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the noise by following these best practices when creating a location-based solution, app, and site.
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information consumers need to make a purchasing decision.
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results.
Crowdsourcing business content can be powerful and meaningful for businesses. This type of information is valuable for adding descriptive business content to search and mobile apps, but less valuable for authoritative, anchor identity details.
Listings hijackers and spammers create chaos for legitimate local businesses and the local search industry. Some statistics provide insight on the size of the problem, the most at-risk businesses, and how they can protect their identities.
The daily deals market continues to grow with new players, as well as established companies weaving deals into their core offerings. At this point, who isn't trying to capture a piece of the daily deals pie?
Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps.
How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year.
As local search continues to eat into traditional marketing channels, businesses must create accurate and detailed local business identities on local search platforms, social networks and mobile apps.
More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate or inconsistent info on local search sites.