Rules and regulations about the use of content surrounding the 2012 Summer Olympics in London must comply with some pretty strict rules, which include tweets and Facebook posts. With so many restrictions, what are marketers to do?
Articles by Kaila Strong
What’s top of mind with your customers today? Whether you’re looking to expand into a new market or gain insights about your customers, learn how Pinterest can help you discover a variety of opportunities and even help improve website usability.
Meet Pinterest. The hottest social network offers many benefits to marketers. Understanding how to use Pinterest and leverage its marketing potential requires diving in. Here’s everything you need to know to get started and become pinteresting.
With Facebook set to switch over brand pages to the new Timeline style, we look at a few creative ways to use the new layout. With a touch of thought and a pinch of creativity it's easy to turn what could be limiting factors to your advantage.
Google+ is slowly but surely attracting a more diverse user base and big brands are taking notice. Many have fully integrated the platform into their social media strategies. Is Google+ a part of your social media strategy? It should be!
Looking for a way to spark interest and engage with customers? Pinterest may be your solution. With a bit of creativity and research you’re bound to find a way to use the new platform. Here are a few ways some brands can use Pinterest.
Twitter’s much-anticipated redesign launched last week. With a redesigned site, enhanced profile pages for brands, and the ability to embed tweets, the recent changes to the social networking site are major. Here’s a look at Twitter’s major changes.
One important part of building authority is paying attention to and doing your part to influence social metrics. You can do a number of things to help build your website’s authority with social media. Here are a few tips to help you along the way.
For many brands the holiday spending season represents the largest chunk of revenue for the entire year. A bad season certainly won't start off the new year well. All the more reason to get started on your holiday online marketing strategy now.
It’s been about 90 days since the Google+ project began and the proud parents of the bundle of joy are still oooh-ing and awww-ing over their 3-month-old. Let’s examine some of the site’s 100+ improvements and what they might mean to marketers.
Are your status updates, tweets, or other social media messaging stuck in limbo due to a lack of approval from the powers that be? Here’s how to get a process in place to reduce strain on your resources and escape the approval bottleneck.
Is your Facebook marketing strategy working? Consistent monitoring and analysis of your Facebook Insights data, including impressions, feedback, Likes, unsubscribes, referrers, and demographics is essential to a successful Facebook marketing plan.
Social media is here to stay, whether or not brands want to deal with it. Here's how the regulation vs. deregulation social media debate is playing out for athletes in the 2012 Olympics, National Football League, and mixed-martial arts.
As a brand it's important to examine exactly if your business can take advantage of daily deals and look to the future of the 'social daily deals' industry with the Facebooks, Groupons and Living Socials of the interwebs.
Has Google learned from the Buzz disaster and found something that can seriously rival the Facebook Like button? A look at some of the implications of Google +1 on organic and paid search, plus user intent.
Tabs, photos, notifications, community interaction, and wall settings -- a step-by-step guide to help you use Facebook's upgraded features effectively.
Using social media to round out your brand marketing efforts has multifaceted benefits. It's good to see that some big brands are realizing the importance in streamlining their efforts.
An overview of the top social media referrer sites, and a few best practices to help you in your social media marketing efforts.
Whether you work at a small business or big brand, here are some helpful B2B social media marketing techniques and strategies.