Nichola Stott

Nichola Stott

Director & Founder

The Media Flow

Articles by Nichola Stott

End of Year Housekeeping for Robust SEO Campaigns


For most of us, December is the quietest time of the year in the SEO industry. Now is the perfect time to do some housekeeping. Here’s how to get all your on-page and techno-ducks in a row and help boost the effectiveness of your New Year campaigns.

Is Your SEO Agency Any Good?


There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene a search engines’ guidelines, then your business presence in the search engine index is at risk.

You Are Not in Control – #RIMC 2012 Highlights


Iceland President Ólafur Ragnar Grímsson on why social media has removed control from the few powerful leaders and media owners. Meanwhile, Eli Pariser warns about the dangers of personalized algorithms and content creating a ring-fenced worldview.

What SEOs Can Learn from Savvy Affiliates


SEOs must look outside of our industry and understand our place in the wider range of business-marketing services. Adapting a more sophisticated and holistic approach – with a product, a USP, and a strategy – are key to future-proof success.

A Simple Guide to What Makes a Good Link


A good link should have the potential to deliver relevant visitors. Understanding what makes a good link is possibly the most tangible thing to grasp for anyone learning SEO. Much of what has this potential is common sense and in plain sight.

PR Is Not A White Hat SEO Technique

Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical.

How to Get Links from Journalists

Getting links from established media can often be a difficult and daunting task. Here are several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you.