SEO News

Nichola Stott

Nichola Stott

Director & Founder

The Media Flow

Nichola Stott is director and founder of theMediaFlow, a U.K. SEO and social media agency; and co-founder of SEO PR Training, which offers cross-discipline training to help up-skill SEO and PR professionals. Nichola has over a decade of experience in online communications, specializing in organic search and social media strategies, and writes for several industry sites, including SEO Chicks, Econsultancy, and State of Search. Prior to founding theMediaFlow, Nichola spent four years at Yahoo as Head of U.K. Commercial Search Partnerships.

Articles by Nichola Stott

  1. End of Year Housekeeping for Robust SEO Campaigns

    For most of us, December is the quietest time of the year in the SEO industry. Now is the perfect time to do some housekeeping. Here’s how to get all your on-page and techno-ducks in a row and help boost the effectiveness of your New Year campaigns.

  2. Is Your SEO Agency Any Good?

    There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene a search engines’ guidelines, then your business presence in the search engine index is at risk.

  3. You Are Not in Control – #RIMC 2012 Highlights

    Iceland President Ólafur Ragnar Grímsson on why social media has removed control from the few powerful leaders and media owners. Meanwhile, Eli Pariser warns about the dangers of personalized algorithms and content creating a ring-fenced worldview.

  4. What SEOs Can Learn from Savvy Affiliates

    SEOs must look outside of our industry and understand our place in the wider range of business-marketing services. Adapting a more sophisticated and holistic approach – with a product, a USP, and a strategy – are key to future-proof success.

  5. A Simple Guide to What Makes a Good Link

    A good link should have the potential to deliver relevant visitors. Understanding what makes a good link is possibly the most tangible thing to grasp for anyone learning SEO. Much of what has this potential is common sense and in plain sight.

  6. Critical Thinking for the Discerning SEO [eBook Review]

    This qualitative piece of research compiles a range of responses to a series of open questions, set to a group of contributors. Definitely worth a read for those experienced in SEO but seeking a little inspiration, reassurance, or re-invigoration.

  7. Something Social This Way Comes

    Almost every Google product, property, and mechanism is social. Search is the conduit to social properties and content, such as YouTube videos and Picasa albums. With the launch of Google +1, we’re only at the start of a real foray into soci…

  8. PR Is Not A White Hat SEO Technique

    Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical.

  9. 9 Ways to Work with Your Client's PR Agency

    It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method.

  10. How to Get Links from Journalists

    Getting links from established media can often be a difficult and daunting task. Here are several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you.

  11. PR Tools for Link Builders

    Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR.