For most of us, December is the quietest time of the year in the SEO industry. Now is the perfect time to do some housekeeping. Here’s how to get all your on-page and techno-ducks in a row and help boost the effectiveness of your New Year campaigns.
Articles by Nichola Stott
There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene a search engines’ guidelines, then your business presence in the search engine index is at risk.
Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations in language. But what happens when a localized site retains the snippet of the original site?
Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy.
While SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization and how to recover from Google Penguin, let's examine one under optimized website. And might this "natural beauty" offer any SEO insights?
Iceland President Ólafur Ragnar Grímsson on why social media has removed control from the few powerful leaders and media owners. Meanwhile, Eli Pariser warns about the dangers of personalized algorithms and content creating a ring-fenced worldview.
Is Google’s latest move bad for users? Is it leading us to a future search experience that replaces pure information retrieval with curated information retrieval? If so, who is curating, based on what data and what commercial motives?
When it comes to small, local and in particular rural business; directories are critical. However, when it comes to authoritative local data sources in the UK, a handful of official sources contain errors. Solution: take the following steps.
SEOs must look outside of our industry and understand our place in the wider range of business-marketing services. Adapting a more sophisticated and holistic approach – with a product, a USP, and a strategy – are key to future-proof success.
A good link should have the potential to deliver relevant visitors. Understanding what makes a good link is possibly the most tangible thing to grasp for anyone learning SEO. Much of what has this potential is common sense and in plain sight.
This qualitative piece of research compiles a range of responses to a series of open questions, set to a group of contributors. Definitely worth a read for those experienced in SEO but seeking a little inspiration, reassurance, or re-invigoration.
Social signals - from author authority to number of re-tweets to number of "likes" - should (if not now, then very soon) be some component of Google's algorithm.
Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical.
Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you.
It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method.
Getting links from established media can often be a difficult and daunting task. Here are several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you.
Brand versus keyword-rich anchor text: a case study on ranking factors.
Allowing low quality links to degrade can have a positive effect on rank. Some observations from a real world example.
Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR.