Negative SEO is real. Even if you don't believe someone will target your website, it never hurts to monitor your presence in search.
Articles by Kristi Hines
You must consider responsive design for your business and clients. It will make your website visitors (and clients) happy, and help you reach the full potential of results from your online marketing. Here's where and how to get responsive.
In addition to helping your site will rank well in the search results, building links to your social profiles will help increase exposure for your company. Here are some ways to build links (both internal and external) to your social profiles.
You'll find some very useful information in Twitter Analytics, including timeline activity, follower demographics, and website analytics. Here's what you can learn from the official Twitter Analytics, as well as some alternative options.
Have trouble keeping up with everything when managing multiple SEO campaigns? Cyfe is an all-in-one business analytics tool that let you create dashboards with multiple widgets organizing SEO data, competitor stats, brand mentions, email, and more.
Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords to rank – as well as how Google handles outgoing links.
For those of you looking to outsource your SEO, link building, or other online marketing strategies efforts, pay attention! Here is a quick list of times you should listen to or question your SEO consultant or online marketing agency.
After penalizing sites for "shady" linking practices, Google unleashed the Panda update targeted "low quality" sites. What does it mean for your link building strategies? Advice on how you can determine valuable backlink opportunities.
How to edit and keyword optimize your Facebook fan page. Beyond editing and optimizing your page’s title, meta description and H1, you also need to optimize other areas –your page updates, notes, and discussion topics – that pull SEO elements.
Having trouble ranking your own site’s content? It won’t hurt to help content you've created on other sites with strong domain authority to rank well for similar keywords in search - making sure content is branded so people know who to credit.
You need to stop link building and start content development. The types of content that people will want to link to offer value, such as how to guides, tutorials, detailed histories, facts about the industry, current trends, videos, and so forth.
Some paid links are considered relatively evil, but others are much more widely accepted. Some may not like to admit it, but these strategies are all considered paid links – it all boils down to money (or items of value) being exchanged for a link.
Three strategies you can implement that get links back to your website, such as having a great email signature, including your link on all social profiles, creating a badge for your site, and making it easy to link to content.
Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic.
Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank.
Is there such a thing as too much anchor text? Absolutely. Here are some of the benefits of creating a more natural looking link profile.
Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links.
Here's what you can do to protect your computer while checking out your competitors' backlinks and avoid losing valuable productivity time if your machine gets infected with malware.
With this simple process, and two free tools, you can find the best pages on a website to get great links.
What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money.