Founder
Writing good infographic outreach messages becomes a lot easier once you take into account the needs of bloggers. Here’s a must-follow checklist and some lessons on pitching infographics. Also: three things that don’t work.
The performance-based SEO model can work, but has a disconcerting mix of over-the-top claims, moral hazards, and aggressive link building tactics that can damage the websites of unwary clients. Nine tips for minimizing risks if you go this route.
Link building automation tools can help you manage relationships and outreach, enhance link building best practices, and eliminate some of the information management overhead that might otherwise bog you down. Tools can make link builders more...
These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible.
This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields.
As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links.
This strategy takes an extreme approach to designing an entire campaign around creating content curators want to link to -- it's a safe bet they want to fix their dead links. Here's how to do it.
Curation has all of the best traits of effective link building: it creates content that's valuable to users, it helps build relationships with influencers in your industry, and it's easy and scalable as a content and relationship-building tool.
Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building.
It's important to start your social media link building with a thorough review of existing social content. Here's how to find bloggers faster with highly-targeted, relevant searches.
You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.
The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links.
Ask yourself these three questions to help maximize the effect of your next guest blogging campaign.
If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start.
