Jennifer Van Iderstyne

Jennifer Van Iderstyne

Sale & Marketing Manager


Articles by Jennifer Van Iderstyne

Your Ultimate Link Wish List


Don’t be practical. Make this the year you get inspired with your link wishes and set your sights higher. By thinking, researching, and writing down the things we aspire to, we have a much better chance of actually achieving our ambitions.

Link Bait Sucks...Except When It’s Awesome!


A piece of work that has been given a legitimate effort and the right amount of due diligence deserves links and the title of link bait. If it's common content that serves a purpose but isn’t extraordinary, it's not link bait. It's just content.

5 Simple Ways to Make Your Blog Links Better


Blog links can be a great way to pump up a link profile. They can be good for your brand and rankings, but they can have some drawbacks. Here are a few proactive and preventative measures to fight the dampening of link velocity from blog links.

Headline Links: Getting Citations from News Sources


The links you get from media sites bring the extra benefits of brand exposure and credibility within your niche. Getting links from news sources will always remain a challenge, but there will always be a brand new chance to be newsworthy every day.

4 Reasons Your Link Request Might be Rejected

Rejected Link Request

Creating a successful link request is about more than just using someone’s name on the “About” page. If the silence is deafening, then most likely, it’s you, not them. Here are a few reasons why even personalized link requests may be declined.

You Are the Ultimate Link Building Tool

Killer SEO tools can definitely strengthen a link building campaign and help with data collection, organization, and presentation. Ultimately, though, these tools are nothing without the minds and hands controlling them.

Link Lovers From Hell

Warning! These are some of the more undesirable link partners you'll come across on the web -- sites you definitely don't want to take home to mom.

Re-Thinking Relevance in Link Building

What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance.

Selling Clients on Content

How to convince your clients that there are real rewards (namely: traffic, authority, a competitive edge, and increased ROI) for creating great linkable content.

Why No One is Linking to You

Giving a link is like giving a vote of confidence and trust. Here are the main reasons why your link building efforts may be failing, and how to turn it around.