If your content isn't helping you build the kinds of future-proof links that your site needs, take a good look at your content and see if it runs up against some of these common content weaknesses. And if so, there are some ways to re-vitalize it.
Articles by Jennifer Van Iderstyne
Hit by a Google penalty because low-quality sites are linking to yours? This process will help you conduct a backlink audit of your website, drill down to identify bad links, and share tools to help you hunt down people who can remove those links.
Everybody wants links, but what we think will work, what we want to work, and what we keep trying to make work, aren’t always going to work. Don’t get drawn into the mania. Avoid link spam. Don’t give up on content development. Fix on-page issues.
The pursuit of links is far too often a highly selfish process. It’s all about your target keywords, your business model, and your rankings. Getting over your selfish goals and thinking about what others want is where actual innovation comes from.
Don’t be practical. Make this the year you get inspired with your link wishes and set your sights higher. By thinking, researching, and writing down the things we aspire to, we have a much better chance of actually achieving our ambitions.
Everything in SEO has gray area. Link bait is no different. If you create anything with the hope that it will serve as “Bait” for linkers, it’s link bait ¬– good or bad. When you try to launch a link building campaign, there are risks and rewards.
A piece of work that has been given a legitimate effort and the right amount of due diligence deserves links and the title of link bait. If it's common content that serves a purpose but isn’t extraordinary, it's not link bait. It's just content.
Blog links can be a great way to pump up a link profile. They can be good for your brand and rankings, but they can have some drawbacks. Here are a few proactive and preventative measures to fight the dampening of link velocity from blog links.
The links you get from media sites bring the extra benefits of brand exposure and credibility within your niche. Getting links from news sources will always remain a challenge, but there will always be a brand new chance to be newsworthy every day.
Creating a successful link request is about more than just using someone’s name on the “About” page. If the silence is deafening, then most likely, it’s you, not them. Here are a few reasons why even personalized link requests may be declined.
Killer SEO tools can definitely strengthen a link building campaign and help with data collection, organization, and presentation. Ultimately, though, these tools are nothing without the minds and hands controlling them.
Why authority, relevance, and accessibility are the trifecta of desirable qualities link builders should look for when determining potential links.
Warning! These are some of the more undesirable link partners you'll come across on the web -- sites you definitely don't want to take home to mom.
Here are few ideas on finding sources to ask, beg, or barter for links.
Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.
Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links.
They say there's a thin line between love and hate. Perhaps if both SEO and creativity lay down their weapons, they'll find they can co-exist better than ever imagined and attract a bunch of links.
What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance.
How to convince your clients that there are real rewards (namely: traffic, authority, a competitive edge, and increased ROI) for creating great linkable content.