Sale & Marketing Manager
In SEO, like sports, there will be wins and losses, stagnation and growth. If you've had success with bad SEO practices, then you've been playing on borrowed time. Now you need the right expectations about how you look at what constitutes a win.
There may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release can still be a valuable online marketing tool. If you use them right they can still help get links, in a real way.
Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the stage.
Some of the exact elements that can elevate a site – content, links, and usability – can also cut it down. Minor tweaks and waiting for the next refresh is the wrong prescription. With a little SEO surgery, you can restore your site’s health.
When you launch a new site or enter the SEO game for the first time, one of the first steps is spending some quality time working on on-page optimization. But once you’ve finished your work, then what? How often do you optimize, or re-optimize?
Whether you’re launching a new vertical or trying to dominate a small niche, analyzing your competitors is crucial. Healthy competitive analysis provides ideas for ways to improve keyword targeting, content quality, link building tactics, and more.
If your content isn't helping you build the kinds of future-proof links that your site needs, take a good look at your content and see if it runs up against some of these common content weaknesses. And if so, there are some ways to re-vitalize it.
Hit by a Google penalty because low-quality sites are linking to yours? This process will help you conduct a backlink audit of your website, drill down to identify bad links, and share tools to help you hunt down people who can remove those links.
Everybody wants links, but what we think will work, what we want to work, and what we keep trying to make work, aren’t always going to work. Don’t get drawn into the mania. Avoid link spam. Don’t give up on content development. Fix on-page issues.
The pursuit of links is far too often a highly selfish process. It’s all about your target keywords, your business model, and your rankings. Getting over your selfish goals and thinking about what others want is where actual innovation comes from.
Don’t be practical. Make this the year you get inspired with your link wishes and set your sights higher. By thinking, researching, and writing down the things we aspire to, we have a much better chance of actually achieving our ambitions.
Everything in SEO has gray area. Link bait is no different. If you create anything with the hope that it will serve as “Bait” for linkers, it’s link bait ¬– good or bad. When you try to launch a link building campaign, there are risks and rewards
A piece of work that has been given a legitimate effort and the right amount of due diligence deserves links and the title of link bait. If it's common content that serves a purpose but isn’t extraordinary, it's not link bait. It's just content.
Blog links can be a great way to pump up a link profile. They can be good for your brand and rankings, but they can have some drawbacks. Here are a few proactive and preventative measures to fight the dampening of link velocity from blog links.
The links you get from media sites bring the extra benefits of brand exposure and credibility within your niche. Getting links from news sources will always remain a challenge, but there will always be a brand new chance to be newsworthy every day.
Creating a successful link request is about more than just using someone’s name on the “About” page. If the silence is deafening, then most likely, it’s you, not them. Here are a few reasons why even personalized link requests may be declined.
When was the last time you got a truly decent link request? I honestly can’t even remember. Where have all the honest, compelling, link requests gone? It’s kind of like “Where Have all the Flowers Gone” only with fewer hi…
Killer SEO tools can definitely strengthen a link building campaign and help with data collection, organization, and presentation. Ultimately, though, these tools are nothing without the minds and hands controlling them.
Why authority, relevance, and accessibility are the trifecta of desirable qualities link builders should look for when determining potential links.
Warning! These are some of the more undesirable link partners you'll come across on the web -- sites you definitely don't want to take home to mom.
