Jennifer Van Iderstyne

Jennifer Van Iderstyne

Sale & Marketing Manager


Jennifer Van Iderstyne is a senior strategist at Overit in Albany, NY. Jen has been a long-time contributor to Search Engine Watch and spends her time at Overit helping to develop client strategies and cultivating in-bound lead generation for the organization.

Articles by Jennifer Van Iderstyne

A World Without Links?


Over the last few years the sky, or at least the bottom line, has fallen for many websites and business owners as a result of major algorithmic changes. But that doesn’t necessarily mean pulling the rip cord on all things links.

Maybe We Should Break Up With Google

Broken Heart

Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy.

Life After a Link Apocalypse

The Human Impact on Nature

What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business.

The Art of SEO Direction

Theater Doors

In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience, you will discover that, despite big challenges, what you always thought might be possible, actual could be.

The 'New SEO' is Plain Old Marketing


Sometimes moving forward means going all the way back to the beginning. Even if the SEO tricks are dying out the, technical aspects like speed, structure and optimized hierarchy still matter; the definition of SEO isn't shrinking, but expanding.

The Causal Nexus of SEO

Dominos Falling

Everything you do won't necessarily lead directly to more rankings, traffic, or sales, but that doesn't mean it didn't work; it may simply be the first domino to fall. Here are three important reminders as you navigate today's convoluted SEO path.

The 5 Stages of Google Update Grief

Sad Dog

Someone going through a difficult time, such as rebuilding after a major Google update, will go through a basic, universal grieving process – denial, anger, bargaining, depression, and acceptance. Then you'll be ready to start over with your SEO.

5 Rules to Effectively Use Press Releases for Links


There may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release can still be a valuable online marketing tool. If you use them right they can still help get links, in a real way.

The Value of Lower Search Volume


Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the stage.

How Often Do You Optimize?


When you launch a new site or enter the SEO game for the first time, one of the first steps is spending some quality time working on on-page optimization. But once you’ve finished your work, then what? How often do you optimize, or re-optimize?

Keeping Competitive Analysis Healthy


Whether you’re launching a new vertical or trying to dominate a small niche, analyzing your competitors is crucial. Healthy competitive analysis provides ideas for ways to improve keyword targeting, content quality, link building tactics, and more.