Kristine Schachinger

Kristine Schachinger


Articles by Kristine Schachinger

Google Penguin: What Lurks Beneath the Surface?


Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have much, much more going on below the surface.

Google SUX


Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data; but what does that mean for site owners? Whether you know it or not yet, Search(er) User Experience matters to you and your site.

Website Optimization Basics


Are your site tasks simple? Is your content easy to read? Are your forms easy to work with? Does your design guide visitors to a goal? Learn how to answer these and many more questions as you journey beyond traditional SEO to site optimization.

How To Use HTML Meta Tags


Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML meta tags are, which meta tags matter, and how to avoid mistakes when implementing meta tags.

Why Vegas is a True Start-Up City #VegasTech


VegasTech is technepreneursim at its best. Every part of the city is touched in some way by this new spirit. And in Vegas tech, people are infinitely supportive of each other. Here are some people and technologies helping make Vegas so special.

NSTIC, Google & SEO

Data Collectors

The new changes to Google rel="author", rel="publisher", social relationships as a ranking factor, SSL search for keyword data, changes to the privacy policy to represent EU standards – the list goes on – are all seemingly unrelated. But are they?

In Google We Trust (Your Identity)

Data Collectors

Google, PayPal and Equifax are the first three official, federally credentialed, Identity Providers of the NSTICs Identity Ecosystem. What does that mean and why should I care? This article looks at how it is being used, and why it matters to you.

Carr and Arrington Go 'All In' On #VegasTech


The Vegas technology economy has the talent, community, infrastructure, and money, and has been bubbling up for a while. But the beacons are out there now, showing that there is something much larger at play. Here’s why Vegas is so exciting.