Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming.
Articles by Kristine Schachinger
Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have we?
Too often, websites pick up a technique just because another site uses it thinking it's amazingly cool. But flashy techniques like infinite scroll and vertical scroll are probably hurting your user experience, SEO efforts, and conversion rates.
Properly written title tags are critical to your SEO strategy. Title tags tell search engines what your page is about. This guide covers everything you need to know about title tags and offers best practices for title tag optimization.
The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program is no longer a theoretical probability, the NSTIC is here and in go mode, thanks in part to Google. So now what?
If you aren't paying attention, your site can quickly start taking on SEO water due to poor website quality indicators. These indicators can be in areas such as content and backlinks, but most usually come from these unattended technical components.
Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have much, much more going on below the surface.
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the record straight about “gaming the system.” Why do so many use our terms so incorrectly? And does Google really hate SEOs?
Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data; but what does that mean for site owners? Whether you know it or not yet, Search(er) User Experience matters to you and your site.
Most of the negative SEO chatter is about links. “If I get so many unnatural links, will I get a Google-y letter telling me how Google-y wrong I have gone?” In reality, there are worse and more “extreme” negative SEO methods to defend against.
New York, Seattle, and Silicon Valley may be synonymous with technology and start-ups, but it's time to add one more to this list: Las Vegas. What began at the grassroots level a year ago has now blossomed into an amazing Vegas tech scene.
Are your site tasks simple? Is your content easy to read? Are your forms easy to work with? Does your design guide visitors to a goal? Learn how to answer these and many more questions as you journey beyond traditional SEO to site optimization.
No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile.
Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML meta tags are, which meta tags matter, and how to avoid mistakes when implementing meta tags.
VegasTech is technepreneursim at its best. Every part of the city is touched in some way by this new spirit. And in Vegas tech, people are infinitely supportive of each other. Here are some people and technologies helping make Vegas so special.
As large corporations and government create invisible hands of digital tracking, to whatever end, shouldn't we all start paying attention, asking questions and wondering that age old question: if the product is free, then aren't you the product?
Google, PayPal and Equifax are the first three official, federally credentialed, Identity Providers of the NSTICs Identity Ecosystem. What does that mean and why should I care? This article looks at how it is being used, and why it matters to you.
The Vegas technology economy has the talent, community, infrastructure, and money, and has been bubbling up for a while. But the beacons are out there now, showing that there is something much larger at play. Here’s why Vegas is so exciting.
Why is Google motivated to take such a hard line on identifying people by their real name on Google+? The simple answer, perhaps, is that Google and the government both want to make the Internet more about accountability, rather than anonymity.