Let’s reset and get 2015 started on the right foot. The industry is running on some bad myths right now and though most have been said, they bear repeating.
Articles by Kristine Schachinger
Don’t look at this as a time to take a rest from your website visibility efforts. Use this slower time of year to get an advantage on your competitors.
Things have become too complex for someone who does not practice SEO on a daily basis to jump in and try to fix a penalty themselves.
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season.
Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts and stop talking negatively about the industry with only a surface knowledge of what it takes to succeed at SEO now.
One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits.
Today marks Danny Goodwin’s last day as my editor (and many others) at Search Engine Watch. So I want to take a moment and this brief article to thank Danny for being one of the best editors for which a writer could ask.
An in-depth look at everything you need to know about an SEO website audit, from the differences between tools-based audits and human audits to how much you can expect to pay for the service.
Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO.
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.
What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final report of the person auditing you? Find out in this detailed guide covering everything you need to know about site audits.
Too many have either tried to get by doing as little as possible or don’t have enough information on how SEO works that they find themselves slipping in the SERPS. They think it must be that SEO does not work anymore. That is simply not the case.
If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here's why they are more likely to survive or recover from a penalty.
Google penalties are a legitimate concern for anyone who runs a website. When your traffic vanishes, it won't return overnight, and recovering will take both time and money. Here's why and how you should prepare now for a huge traffic drop.
Protecting your online presence keeps getting harder. Here's what to do to protect your site from exploits due to advertising security holes, nasty injections, HTTPS cracking, and more techniques that can get your site flagged as malware by Google.
SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional.
Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you can start to look, and things to do, to help lift 10 possible manual actions applied by Google.
Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming.
Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have we?
Too often, websites pick up a technique just because another site uses it thinking it's amazingly cool. But flashy techniques like infinite scroll and vertical scroll are probably hurting your user experience, SEO efforts, and conversion rates.