SEO News

Kristine Schachinger

Kristine Schachinger

Consultant

Kristine Schachinger has more than 14 years experience in the creation, development, implementation and maintenance of websites in all areas including government, academia, and ecommerce – with a focus on search engine optimization (SEO), inbound marketing, usability (UI/X), site architecture, & 508 / WCAG accessibility compliance and social media.

She has consulted for, designed and/or overseen website implementations for entities such as USA.gov, AOL, Superpages.com, Department of Homeland Security (DHS), Reba McEntire & Ulla Popken.

Articles by Kristine Schachinger

  1. SEO, Your Website & You: 5 Myths & 10 Tips

    You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.

  2. SEO: You're Now Being Graded on the Curve

    Too many have either tried to get by doing as little as possible or don’t have enough information on how SEO works that they find themselves slipping in the SERPS. They think it must be that SEO does not work anymore. That is simply not the case.

  3. Big Brands, Google, Penalties & You

    If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here's why they are more likely to survive or recover from a penalty.

  4. Your SEO Rainy Day Fund

    Google penalties are a legitimate concern for anyone who runs a website. When your traffic vanishes, it won't return overnight, and recovering will take both time and money. Here's why and how you should prepare now for a huge traffic drop.

  5. Google Penguin: What Lurks Beneath the Surface?

    Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have much, much more going on below the surface.

  6. Google SUX

    Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data; but what does that mean for site owners? Whether you know it or not yet, Search(er) User Experience matters to you and your site.

  7. Extreme Negative SEO: Know Your Vulnerabilities

    Most of the negative SEO chatter is about links. “If I get so many unnatural links, will I get a Google-y letter telling me how Google-y wrong I have gone?” In reality, there are worse and more “extreme” negative SEO methods to defend against.