Kristine Schachinger

Kristine Schachinger


Kristine Schachinger has more than 14 years experience in the creation, development, implementation and maintenance of websites in all areas including government, academia, and ecommerce – with a focus on search engine optimization (SEO), inbound marketing, usability (UI/X), site architecture, & 508 / WCAG accessibility compliance and social media.

She has consulted for, designed and/or overseen website implementations for entities such as, AOL,, Department of Homeland Security (DHS), Reba McEntire & Ulla Popken.

Articles by Kristine Schachinger

5 SEO Myths to Forget in 2015

Myth vs Reality

Let’s reset and get 2015 started on the right foot. The industry is running on some bad myths right now and though most have been said, they bear repeating.



Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts and stop talking negatively about the industry with only a surface knowledge of what it takes to succeed at SEO now.

Fake Googlebot Activity up 61% [Report]

For every 24 Googlebot visits a website will also be visited by a Fake Googlebot

One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits.

SEO, Your Website & You: 5 Myths & 10 Tips

SEO Tips

You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.

SEO: You're Now Being Graded on the Curve


Too many have either tried to get by doing as little as possible or don’t have enough information on how SEO works that they find themselves slipping in the SERPS. They think it must be that SEO does not work anymore. That is simply not the case.

Big Brands, Google, Penalties & You

Google Loves Big Brands

If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here's why they are more likely to survive or recover from a penalty.

Your SEO Rainy Day Fund

Rainy Day

Google penalties are a legitimate concern for anyone who runs a website. When your traffic vanishes, it won't return overnight, and recovering will take both time and money. Here's why and how you should prepare now for a huge traffic drop.