With less competition, there’s a huge SEO opportunity within domestic markets to target native speakers of foreign languages. Here are some tricks of the trade and which companies are doing it right.
Articles by Christian Arno
An overview of how you can take advantage of the mobile markets in Brazil, Russia, India, and China.
Word is spreading about the rapid rise of the mobile Internet across the world, and nowhere more so than in the BRIC countries (the emerging markets of Brazil, Russia, India and China).
How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money.
Reduce the mammoth task of localizing every page on your site by using these simple strategies.
Statistics and anecdotal evidence of how the BRIC countries (Brazil, Russia, India, and China) use social media.
Although the English-language web has reached a saturation point, the foreign language Internet still offers rich-pickings, and presents a rather lucrative opportunity for businesses.
The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines.
If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market.
Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites.
For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why.
A three-pronged approach international search marketers should use when working out your keywords for foreign markets.
If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers.