Christian Arno

Christian Arno

Founder & Managing Director


Articles by Christian Arno

On-Page Optimization for Multilingual Sites


On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing your domain and URL, titles and meta tags will help give your site an edge over the competition.

How to Create Websites Optimized for Mobile


If you're not tapping into this market on the move you're missing out. And the "expectation gap" for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices.

How to Create a Successful Global PPC Campaign


Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase brand awareness at the same time.

Inbound Marketing in Various Languages


The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when marketing your brand across different languages.

How to Run Foreign Language PPC Campaigns


Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand awareness, and tap into whole new foreign markets.

Top SEO Tips on Multilingual Keywords


With another language in the mix, making the most of your keywords can feel like climbing Everest. With these simple tips, you can maximize your website’s potential and soon see your rankings improve and the number of visitors increase.

4 Localization Tips for Savvy Global Businesses


International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the localization of your product's website and online presence, and land gracefully on a cushion of dollar bills.