Social media on a global scale shows no sign of slowing down. In 2013 the big stories to watch will include continuing growth in emerging markets, increasing mobile usage, multimedia engagement, and established giants vs. niche and local networks.
Articles by Christian Arno
On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing your domain and URL, titles and meta tags will help give your site an edge over the competition.
With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media benefits – for advertising, promotions, PR, customer services, market research, recruitment and more.
If you're not tapping into this market on the move you're missing out. And the "expectation gap" for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices.
Facebook may have 1 billion users and counting, but for a growing number of people niche social networks appear to be offering a more specialized and personalized experience that social networks with a wider net simply can't match.
For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central priority for mobile search strategies.
Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase brand awareness at the same time.
The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when marketing your brand across different languages.
Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand awareness, and tap into whole new foreign markets.
Building quality links is challenging, but you certainly shouldn't “take what you can get and leave it at that”. The cultivation of quality backlinks is massively important in any SEO campaign and you should have a clear strategy of how to get them.
Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa are regarded as the next wave of emerging economies. Marketing opportunities are there for the taking. Here are some reasons you might want to move now and gain an early advantage.
With another language in the mix, making the most of your keywords can feel like climbing Everest. With these simple tips, you can maximize your website’s potential and soon see your rankings improve and the number of visitors increase.
International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the localization of your product's website and online presence, and land gracefully on a cushion of dollar bills.
The Internet has provided unprecedented opportunities and opened new markets for businesses, but misinformation and rumors can spread quickly, making reputation management extremely tricky – especially when you throw in a multilingual aspect.
No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such as Baidu in Chaina, Yahoo Japan, and Yandex in Russia all offer unique marketing opportunities and benefits.
Text-rich anchor links will soon become a vital part of your foreign language marketing strategy, meaning you have more time to reap the rewards of grabbing the top search engine spot. Learn how to use text-rich anchor links to their full advantage.
The question for ecommerce businesses right now isn’t “can I afford to invest in foreign language websites?” Rather, it’s “can I afford not to?!” Here are four companies that have embraced foreign markets with translated and optimized websites.
Building links to foreign language websites can help you climb the SERPs far more quickly than link building for English websites. Here are some tips on how to beat the competition with top keyword anchor text links in languages other than English.
Despite the massive growths in foreign languages online, there is still relatively far less content in languages other than English – and that means dramatically less competition, better ROI, and faster results and for search marketing campaigns.
One key benefit of Google+ for international search engine marketers is that it supports 42 different languages, from Arabic to Vietnamese. Here’s an early look at how Circles, Sparks, and the +1 button might be useful if Google+ truly goes global.