SEO News

John Lee

John Lee

Managing Partner

Clix Marketing

John A. Lee is an Internet marketing jack-of-all-trades with experience managing PPC, SEO and social media campaigns, but is perfecting his pay-per-click and analytics skills for Clix Marketing clients. John is an avid blogger, writing both professionally for the Clix Marketing PPC Blog and on personal blogs.

Before joining Clix Marketing, John worked as Paid Search Manager for Wordstream and was a Senior Search Marketing Consultant for Hanapin Marketing in Bloomington, Indiana, where he was instrumental in the success of Hanapin's two search marketing blogs: and John's writing has also appeared on the Wordstream Blog,, and within Website Magazine.

Articles by John Lee

  1. Facebook Ads: Lessons From the Trenches

    Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads' feature sets change frequently, leaving us in a constant state of learning and testing to find out what works.

  2. PPC SWOT Analysis: Manage Campaigns Like a Business

    An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis.

  3. 5 Social Media Advertising Trends to Watch for in 2014

    2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.

  4. Google AdWords Call Extensions: Beware the Data Gaps

    Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads or customers are willing to pick up the phone and call.

  5. How to Generate Quality Traffic With Display Advertising

    Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy store.

  6. PPC Bid Management: Are You Managing Bids Efficiently?

    Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each.

  7. Testing Google’s Recommended Display Ramp-Up Strategy

    Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly.

  8. Dialing Into Success with Google AdWords Call Tracking

    The need to track calls is great, but it can be challenging. Google’s Call Extensions are great for getting top-level reporting on call activity associated with your search ads. The implementation is easy and the reporting is at your fingertips.

  9. Has PPC Ad Position Been Reduced to a Simple Race to the Top?

    With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the top 3 ad positions becomes more evident. Here’s some advice for advertisers who want to ensure the continue seeing optimal ad performance.

  10. True PPC Ad Rotation Finally Comes to Microsoft adCenter

    Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation feature. Finally, those voices have been heard! Let's look at what the newest addition to adCenter's arsenal of tools has offers.

  11. The Other Side of PPC: Dealing with Clients

    When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like they're your top priority, as well as how to deal with overly hands-on clients and elusive “quiet" clients.