John Lee

John Lee

Managing Partner

Clix Marketing

Articles by John Lee

Are Your PPC Campaigns Tagged for Success?


Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure…

PPC SWOT Analysis: Manage Campaigns Like a Business

SWOT - Strength Weakness Opportunity Threat

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis.