John Lee

John Lee

Managing Partner

Clix Marketing

John A. Lee is an Internet marketing jack-of-all-trades with experience managing PPC, SEO and social media campaigns, but is perfecting his pay-per-click and analytics skills for Clix Marketing clients. John is an avid blogger, writing both professionally for the Clix Marketing PPC Blog and on personal blogs.

Before joining Clix Marketing, John worked as Paid Search Manager for Wordstream and was a Senior Search Marketing Consultant for Hanapin Marketing in Bloomington, Indiana, where he was instrumental in the success of Hanapin's two search marketing blogs: PPCHero.com and SEOBoy.com. John's writing has also appeared on the Wordstream Blog, ShimonSandler.com, and within Website Magazine.

Articles by John Lee

PPC SWOT Analysis: Manage Campaigns Like a Business

SWOT - Strength Weakness Opportunity Threat

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis.

The Other Side of PPC: Dealing with Clients

customer-service

When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like they're your top priority, as well as how to deal with overly hands-on clients and elusive “quiet" clients.