Joseph Kerschbaum

Joseph Kerschbaum

Midwest Account Director

3Q Digital

Joseph Kerschbaum is Midwest Account Director for 3Q Digital. Joseph is a regular speaker at search and advertising conferences such as SES, SMX, OMS, and others. His writing on the SEM industry also appears in Website Magazine, Visibility Magazine, and adCenter Community Blog. Joseph is co-author of the Wiley/Sybex book, “Pay-Per-Click SEM: One Hour a Day.”

Articles by Joseph Kerschbaum

PPC Management: Your Past, Present & Future

Forward Looking

Don't get stuck in the mire of the present and always putting out fires within your account. PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their campaigns and optimize them successfully.

How B2B Advertisers Can Use Q4 to Dominate Q1

Santa Punch

Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1 will be bigger and better! This list of tactics will help make you as highly visible to your audience as possible now to ramp up sales in Q1.

A Strategy Map for Google Display Network Success

fold-out-map

The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. Don't crash and burn! Here's how to establish a solid campaign structure foundation.

How to Establish a Goal Plan for Your PPC Campaign

your-goal-next-exit

Establishing benchmarks and creating realistic goals for your paid search campaigns can help refine your strategy, align your PPC campaign with wider-scope business objectives, improve performance, and serve as a source of motivation.