Manager, Web Analytics Implementation
Free analytics software is just as good as enterprise analytics! Unique visitors are real people! Bounce rate (or “insert metric here”) is the best metric! Here’s some practical advice on how to bust these and seven more web analytics myths.
Landing page optimization is critical part of your online marketing strategy. But landing page optimization can be a double-edged sword; immediate improvements in micro conversions high up the funnel may result in lower overall prospect quality.
Each new technology that comes about is a killer of this or that is a direct result of sensationalism surrounding – unfortunately – less and less progressive innovation above and beyond existing technology. Case in point: Google+.
One of the easiest ways to gain credibility with any business partner is to establish quick wins using conversion rate optimization. In terms of business impact, conversion optimization is a grand slam because you effectively reduce cost per...
Google's Panda update represents more than just an algorithm change to weed out content farms; it represents (perhaps) a first step in a series of fundamental shifts that will enable Google to become more socially-focused.
Go beyond the basics and status quo of analytics tagging when tracking website visitors. Use these tactics.
A swelling head and lack of audience can be a big problem for job security. Keep the following approaches in mind when breaking bad news.
Having trouble finding skilled analysts? Take a chance on an individual who may not be perfect for the role but can be mentored and who shows some of these key attributes.
Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.
Web analytics this year became less about focusing on meaningless data reports and more on revenue growth, cost-savings, and improved customer satisfaction associated with data driven decision-making.
A list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting user experience on your website and landing pages.
Competitive intelligence is a highly underestimated aspect of web analytics reporting. Without it, your company's stakeholders won't know whether trends reported are good, bad, or really bad.
Yes, it's true, your baby is damn ugly (as Tim Ash would point out). It's tough to come to that realization for many webmasters, but it's harder for most to accept that despite how broken your website is, there are several Google-owned and...
Give credit where credit is due, Jeffrey Hayzlett rocked the house yet again at SES Chicago today. Underneath the surface of all his showmanship was a genuine message that resonated amongst agency and brand marketers alike.
Social media monitoring tools provide a ton of data that you can use for brand management, generating leads, business development, and customer service. Here's how to cut through the noise and find your way to big profits.
SES San Francisco attendees today are learning all about how to integrate marketing tactics, such as offline advertising, paid search, search engine optimization, social media, testing, and mobile.
Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money.
This checklist will help you optimize your YouTube videos and gain top rankings in the SERPs. Also, bonus tips for optimizing hosted videos.
How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture.
