Garry Przyklenk

Garry Przyklenk

Manager, Web Analytics Implementation

TD Bank Group

Articles by Garry Przyklenk

Top 10 Web Analytics Segmentation Tips

scientific-market-segmentation

Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from understanding how to segment your website visitors to tell a story and drive business value.

Top 20 Conversion Optimization Tips

conversion-optimization

Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level site. These tips will show you where to start, what to test, potential pitfalls to avoid, and more.

10 Commandments of Digital Analytics

ipad-tablet-commandments

Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments which I have written with my fingers, that thou mayest teach to revitalize and refresh the values of the industry.

4 Helpful Tips on How to Save Money by Retargeting

come-back-soon

Ad retargeting tactics can be regarded as creepy or annoying to visitors if not properly frequency-capped, but successful campaigns can often generate a lift of between 4x and 8x. Here’s how to turn ineffective ad campaigns into retargeted success.

Conversion Optimization: 5 More Things to Test

golden-path

You’ve run your share of testing to win over the HiPPO’s, you’ve proven your mettle, and won some deserved attention from your peers. What’s next along the golden path of optimization? Where do you go for follow-up ideas on what and how to test?

Bridging the Cross-Channel Analytics Divide

you-cant-do-everything-you-want-to-online

No lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis – deep cross-channel analysis. Here’s a sample process to start bridging your online-offline analysis.

Web Analytics Year in Review 2011

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The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011.