Garry Przyklenk

Garry Przyklenk

Manager, Web Analytics Implementation

TD Bank Group

Garry is an expert in lead generation, search engine marketing, web analytics, and social media marketing. He has successfully championed creative marketing campaigns and executed on actionable insights in several vertical markets including media, insurance, technology, and telecommunications. As Manager of Analytics Implementation at TD Bank Group, Garry is responsible for innovating best-in-class measurement strategies, implementing innovative measurement solutions, and connecting online and offline data for cross-channel correlations that ultimately yield actionable insights for key business stakeholders.

Garry also runs a successful online marketing blog, a web analytics blog, and is active on Twitter.

Articles by Garry Przyklenk

Top 10 Web Analytics Segmentation Tips


Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from understanding how to segment your website visitors to tell a story and drive business value.

Top 20 Conversion Optimization Tips


Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level site. These tips will show you where to start, what to test, potential pitfalls to avoid, and more.

10 Commandments of Digital Analytics


Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments which I have written with my fingers, that thou mayest teach to revitalize and refresh the values of the industry.

4 Helpful Tips on How to Save Money by Retargeting


Ad retargeting tactics can be regarded as creepy or annoying to visitors if not properly frequency-capped, but successful campaigns can often generate a lift of between 4x and 8x. Here’s how to turn ineffective ad campaigns into retargeted success.

Conversion Optimization: 5 More Things to Test


You’ve run your share of testing to win over the HiPPO’s, you’ve proven your mettle, and won some deserved attention from your peers. What’s next along the golden path of optimization? Where do you go for follow-up ideas on what and how to test?

Bridging the Cross-Channel Analytics Divide


No lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis – deep cross-channel analysis. Here’s a sample process to start bridging your online-offline analysis.

Web Analytics Year in Review 2011


The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011.