Manager, Web Analytics Implementation
Following these guidelines will not only help you demystify your direct or bookmarked traffic, but you'll also build a strong foundation of data integrity, so that your calculations of ROI are as accurate as possible with client-side code.
Have you been considering the use of a tag management solution for your business? The toughest-fought battle will be with your own organization. Here are some of the biggest objections that you’re likely to face and how to squash all fears.
Tag management systems have matured and offer a wealth of new tracking capabilities beyond basic functionality of simply centralizing your tags. If you’re contemplating the switch, consider these reasons for implementing a tag management solution.
businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics code. Here are some tips to help you introduce processes to get your delicious analytics pie and eat it too!
Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013.
Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday shopping season starting right after Thanksgiving with Black Friday and Cyber Monday.
Don’t just pull numbers. Author insights. How? Compare trends rather than just differences; analyze data significance before drawing conclusions; go deep with segmentation: correlatate trends with business impact; and make insights actionable.
While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the industry’s ability to effectively optimize advertising dollars. What’s a web analyst or online marketer to do?
Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from understanding how to segment your website visitors to tell a story and drive business value.
Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level site. These tips will show you where to start, what to test, potential pitfalls to avoid, and more.
Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments which I have written with my fingers, that thou mayest teach to revitalize and refresh the values of the industry.
Assumptions, strategies, and tactics change so rapidly in our industry that it’s hard for most small businesses to keep up, let alone try to research all the latest news and advice that floods the blogosphere, so learn how to spot SEO con artists.
Ad retargeting tactics can be regarded as creepy or annoying to visitors if not properly frequency-capped, but successful campaigns can often generate a lift of between 4x and 8x. Here’s how to turn ineffective ad campaigns into retargeted success.
You’ve run your share of testing to win over the HiPPO’s, you’ve proven your mettle, and won some deserved attention from your peers. What’s next along the golden path of optimization? Where do you go for follow-up ideas on what and how to test?
Apple is the king of mobile. With an expanding market share, Apple is poised to break records yet again in 2012; though they must improve their iAd inventory to compete with Google. Here are the implications for mobile marketers.
No lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis – deep cross-channel analysis. Here’s a sample process to start bridging your online-offline analysis.
The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011.
As a result of Google's Panda update, there are increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. A look at the impact of Google Panda, and long-term SEO strategies.
The masses seem to be abandoning Internet Explorer in favor of alternatives. The sinking ship used to be sole property of Microsoft until recently, when it appears a change in strategy sprung a few leaks in Mozilla’s boat.
Recent employment statistics indicate that job prospects are improving in the U.S. But job seekers who are either in our industry or want to break in better come prepared. Here’s how to impress potential employees with your professional skills.
