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The closure of Yahoo! Site Explorer (a mainstay of the SEO's toolset), means SEOs will have to look elsewhere to find decent tools to research links. Quick to jump into the gap is the Quick Backlink checker (QBL) from Link Research Tools.
unfortunately, a lot of developers can have a bit of a blind-spot when it comes to SEO. While some on-site SEO features come as standard now (ability to edit meta tags, image alt properties), some important areas under the hood often get missed.
Don’t just pore over the number of incoming links you have - do something about them. Learn from your competitors: determine the number of links and linking domains, and how much link building you’ll need to do to compete in your niche.
Links remain a critical element of SEO. Use these three tools from Google, SEOmoz, and Majestic SEO to compile and analyze your backlinks, track how they change over time, and also set yourself some targets for building new links to your site.
The most important thing when it comes to marketing your business is simply getting into action. Any successful habit-forming SEO system will have these five components, so put them into practice. Bonus: tips on setting small, short-term SEO goals.
A lot of advice has been written over the years telling you to never link out, and horde all the link juice for yourself. I disagree. You should link out as much and as often as you can, within reason. Here’s why. Reasons to Link Out Las…
Clearing up the confusion about what Google's PageRank algorithm is, how it works, how important it is, and how we can use data based on it.
If you want a link from Wikipedia, it will be a hard process. Here's a four-step strategy that will potentially get you that link.
Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts.
A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site.
Small business owners: if you're going to have a web site, make it an absolutely core component of your business. If you're not willing to do that, drop having a web site altogether. Don't follow the herd out of instinct.
A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time.
Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.
SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments.
Keywords can make or break any search marketing campaign. Here are some important questions you need to answer about your niche before diving in.
The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your community. Some tips to get you started.
Social media can work as a marketing tool, if used wisely, and you can make sales directly from it. But it can be much more than that.
Search is a long-term investment, and it can be tough, especially for small businesses. But by being smart and playing your cards right, the challenges are far from insurmountable.
