Rob Chant has been working as a freelancer on the web in one form or another for about 10 years, first as a designer and developer and more recently in SEO. He now runs a web marketing company focused on delivering SEO and related services to small businesses. His experience with both designing and building web sites gives him extra insight into the SEO process.
Rob's always been a bit of a jack of all trades, however, and also runs his own netlabel, a small publishing company and has various other projects up his sleeve, on and off the web.
YouTube can drive massive amount of traffic, help build your brand and work wonders for your SEO. If you’re seeking decent traffic and brand exposure on YouTube, then these tips – along with dedication and some patience – will help you succeed.
Worried about getting links from (or linking out to) websites that might look suspicious? We aim to find out if it’s possible to identify bad link neighborhoods without the tools and processing power Google engineers have at their fingertips.
For a long time, Xenu’s link sleuth has been a key secret weapon in the SEO’s arsenal. But there’s a new player on the block, Screaming Frog’s SEO Spider. Here’s a look at how the tools compare, and an overview of SEO Spider’s reports and feat
Upon diving into SEO Effect's keyword research tool, two things are impressive straight out of the box: the research tools and the flexibility of the system. Here’s a taste of how the tool works and how it can help your SEO campaigns.
Despite some rough edges, Percollate (part social media monitoring tool, part meta-search for social scores) has value for any product manager, link builder or marketeer who needs to engage with key Twitter influencers (or users at any level).
The closure of Yahoo! Site Explorer (a mainstay of the SEO's toolset), means SEOs will have to look elsewhere to find decent tools to research links. Quick to jump into the gap is the Quick Backlink checker (QBL) from Link Research Tools.
unfortunately, a lot of developers can have a bit of a blind-spot when it comes to SEO. While some on-site SEO features come as standard now (ability to edit meta tags, image alt properties), some important areas under the hood often get missed.
Don’t just pore over the number of incoming links you have - do something about them. Learn from your competitors: determine the number of links and linking domains, and how much link building you’ll need to do to compete in your niche.
Links remain a critical element of SEO. Use these three tools from Google, SEOmoz, and Majestic SEO to compile and analyze your backlinks, track how they change over time, and also set yourself some targets for building new links to your site.
The most important thing when it comes to marketing your business is simply getting into action. Any successful habit-forming SEO system will have these five components, so put them into practice. Bonus: tips on setting small, short-term SEO goals.
A lot of advice has been written over the years telling you to never link out, and horde all the link juice for yourself. I disagree. You should link out as much and as often as you can, within reason. Here’s why.
Reasons to Link Out
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Small business owners: if you're going to have a web site, make it an absolutely core component of your business. If you're not willing to do that, drop having a web site altogether. Don't follow the herd out of instinct.
Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.