Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here's how to prepare for the increasing role of local.
Articles by Peter van der Graaf
Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren't very lucrative to sell, its relevance to your normal products gets you the right external links. Here's how it works.
Timing is crucial for popular topics with a predictable life cycle, and will make your link building efforts much more effective. Here's how to tune your content to attract links during all the separate phases of the life cycle of your products.
Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Here's how to effectively keep track of your existing links. Also: the pros and cons of couple backlink monitoring tools.
Why would you want to know if you rank 30th for some obscure keyword combination? Link building. It's great to track how link building affects your ranking. Knowing how specific links impact your ranking makes your SEO effort much more effective.
Links that are tightly related to a keyword combination have a much stronger effect on its ranking. Their effect isn't broad and your site needs links in various degrees of relevance. Here's how to build a link profile to stand the test of time?
How can you make sure Google interprets your website’s information and technical SEO instructions the way you want it to while preserving a good user experience? Learn how you can get the right pages to rank in a large ecommerce environment.
Companies need to become aware that all their activities can result in well-ranked online messages that can have a huge effect on the perception of their brand.
It can be tough to determine whether you should operate under one umbrella-website or under multiple domains. So what are the pros and cons for working with a single domain or multiple domains? Here are some important SEO considerations.
Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. Here’s how commercial websites can benefit the most from image search and how such a small image can attract big attention for your name.
App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores. Here are a couple of ways to initiate a boost in installations that, in turn, should attract a more organic growth.
Isolating ranking factors to see how changes affect ranking has always been the basis of algorithm testing. After the Panda and Penguin updates reverse engineering and even intentionally triggering low quality indicators has become unpredictable.
Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring links for the individual recurring parts of your keyword combos is the best solution, but how does it work?
When you need to rank during seasonal trends, you must do your work before the peak. Riding the waves of search volume spikes is hard, but it can also be rewarding. Effectively timing your SEO effort provides a huge lead over your competitors.
The best business model should rule the search engine results pages. Increasingly the ability to make money from a particular keyword is the key to successful SEO, along with the ability and willingness to put in the required efforts.
The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization can still provide a big advantage over your competitors and it can be a lucrative way to exploit your old fashioned SEO skills.
Search results on Google, Bing, and elsewhere hold immense power and are becoming extremely influential – especially when few question the accuracy of results. Influencing public opinion can also be very lucrative. Enter SEOs to aid the cause.
Algorithm updates like Google Panda are more understandable when you grasp the basics of machine learning. Here’s a simplified breakdown of how search engines are able to use machine learning for pattern detection and assigning quality ratings.
Using 50 separate domains, this test on Google’s algorithms sought to answer three questions: Can you be affected by Panda in various degrees? What affects the amount of thin content that is condoned? What is the best way to recover from Panda?
When selecting the keywords you want to rank for, you must take several factors into account. Preferably you’re able to calculate its potential ROI by finding out what effort is required. There are various uncertainties you can choose to minimize.