Peter van der Graaf

Peter van der Graaf

Link Building Strategist

Search Specialist

Articles by Peter van der Graaf

Rank Monitoring Beyond Google Webmaster Tools


Why would you want to know if you rank 30th for some obscure keyword combination? Link building. It's great to track how link building affects your ranking. Knowing how specific links impact your ranking makes your SEO effort much more effective.

Building an Effective Link Profile


Links that are tightly related to a keyword combination have a much stronger effect on its ranking. Their effect isn't broad and your site needs links in various degrees of relevance. Here's how to build a link profile to stand the test of time?

Ecommerce SEO: Filtering and Segmentation


How can you make sure Google interprets your website’s information and technical SEO instructions the way you want it to while preserving a good user experience? Learn how you can get the right pages to rank in a large ecommerce environment.

Image Search Branding Opportunities


Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. Here’s how commercial websites can benefit the most from image search and how such a small image can attract big attention for your name.

A Hands-on Approach to App Store Optimization


App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores. Here are a couple of ways to initiate a boost in installations that, in turn, should attract a more organic growth.

Link Building on Partial Keyword Combinations


Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring links for the individual recurring parts of your keyword combos is the best solution, but how does it work?

Keyword ROI: The Key SEO Ingredient


The best business model should rule the search engine results pages. Increasingly the ability to make money from a particular keyword is the key to successful SEO, along with the ability and willingness to put in the required efforts.

App Store Optimization


The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization can still provide a big advantage over your competitors and it can be a lucrative way to exploit your old fashioned SEO skills.

Keyword Research: Dealing With Uncertainty


When selecting the keywords you want to rank for, you must take several factors into account. Preferably you’re able to calculate its potential ROI by finding out what effort is required. There are various uncertainties you can choose to minimize.

Search Engine Algorithm Research & Testing


With so many variables, it’s hard to devise tests that show an effect on individual ranking factors on Google and other search engines. Here are some metrics you can use, and suggestions and warnings for setting up a successful algorithm test.

Link Building by Starting a Market Research Firm

3D pie chart

One successful link building strategy is to start a market research firm for your specific industry. This strategy is so great because it forms a reusable, multi-usable, asset that can become its own link building machine. Here’s how works.