Peter van der Graaf

Peter van der Graaf

Link Building Strategist

Search Specialist

Articles by Peter van der Graaf

People Build Links

networking-events

Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.

Accidents Are Great for Link-Building

barriers

Link-building is often the result of a deliberate action and seldom something accidental. However, accidents and deliberate accidents have proven to attract great links that result in great Google ranking.

A Strategic Approach for New SEO Clients

New SEO Client Keywords

Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting.

Pick Up on Current Events for Link Building

Attention

Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here's how to prepare your website for future events so you can attract links with your prompt response.

Rule the SERPs: Become an Expert

Knowledge

Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you’re bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top.

Domaining for Links

Collecting Domains

Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you need the link value. Once you need the link value, you already have a batch waiting to be used.

Old Sites vs. New Sites: Which Will Win in SEO?

Old vs New

General trust is moving from older big brands to new innovative companies, but Google still seems to prefer old sites. Learn which SEO ranking factors prefer new brands and which seem to have a positive effect on older, more authoritative websites.

4 Ways to Get Link Building Into Your Client's DNA

Evangelism

Link building isn't just some activity you do. It should be an integral part of all your activities, even outside regular marketing. Here's how to get link building integrated into the DNA of your client's daily activities for best SEO results.

Targeting Weird Niche Audiences for Links

Leftover Happy Hour

Instead of making huge changes to your product or service, make small changes to make the product suitable for a weird niche audience. The fact that you created a special product specifically for that particular group of people makes you linkable.

How to Build Links With Location Relevance

google-analytics-location-report-map

Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here's how to prepare for the increasing role of local.

Limited Edition Link Building Strategy

Limited Edition

Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren't very lucrative to sell, its relevance to your normal products gets you the right external links. Here's how it works.

Rank Monitoring Beyond Google Webmaster Tools

graph-clustered

Why would you want to know if you rank 30th for some obscure keyword combination? Link building. It's great to track how link building affects your ranking. Knowing how specific links impact your ranking makes your SEO effort much more effective.

Building an Effective Link Profile

link-grid

Links that are tightly related to a keyword combination have a much stronger effect on its ranking. Their effect isn't broad and your site needs links in various degrees of relevance. Here's how to build a link profile to stand the test of time?