SEO News

Matthew Ncube

Matthew Ncube

Matthew Ncube is a search analyst at VCCP Search. His main craft is pay-per-click, and he works on some top U.K. and global brands. A mathematician hooked on trend data, he has been a Hitwise Power User for as long as he can remember. His curiosity on search trends includes politics, snowstorms, and cupcakes.

Articles by Matthew Ncube

  1. Getting More From Google Insights

    Google's Insights for Search offers the opportunity to gain insight into keyword terms used when people conduct searches and more effectively target your campaigns.

  2. 'Facebook Privacy' Searches Plummet

    Keyword data indicates searchers have moved on or lost interest after outcries over Facebook's policy privacy and some online people publicly deleted (or vowed to delete) their accounts.