Marketers and researchers who seek to act on a variety of digital marketing objectives should ask these types of questions via consumer surveys to improve media performance, drive engagement, acquire customers, and build their brand.
Articles by Paul Burani
Brands that wean themselves off query data will be well positioned to forge ahead. The proactive solution is to build a comprehensive profile of the “Secured User”, to gain a better understanding of the faces who will be absent from the crowd.
We’re seeing one-word search queries’ share of total search activity growing fast. Is this due to mobile search, Google Instant, or something else? Let’s see if we can break down this trend and isolate the behavior for what it really is.
Seven basic steps to build a search marketing business. By maximizing efficiencies and minimizing human error, this process can help you focus your time on delivering quality work – and investing the time to come up with truly innovative solutions.
Once an usher of liberated 21st century communications, the podcast is now a big disappointment. How can search technology help create a new future for podcasting and how can search engines and podcasts come together to create a new digital medium?
While some of Google’s recently discontinued products will live on within other projects, Google Sets wasn’t so lucky. Here are just a few examples of what Google Sets allowed search marketers to do with ease and why Google should bring it back.
Marketers should be paying attention to social music site Turntable.FM. Everybody else in the online consumer value chain will be on board soon, so try to get yourself an invite, experience the rooms, and get schooled on a world of possibilities.
When it comes to gift-oriented online shopping behavior, make sure you add these to your strategy checklist: grab low-hanging keywords, be timely, use ad extensions, diversify, think competitively, and remember year-long gifting occasions.
A look at some nuances within Google’s defined Shopping category of search query activity, and trended data for both the “gift” and “gifts” keywords (acknowledging that there is likely to be overlap, in terms of Google’s delivery of search results).
Insights on search behavior around gifting from analyzing the back to school period, why gifting slows down in July-August, and examining last-minute gadgets and computers around the December holidays.
While we've gotten pretty good at going out and searching for answers to our questions, who is out there bringing answers to us?
It might be the biggest announcement in the digital world in a very long time -- but both Google and the search marketing community have more work to do to make the most of Google +1.
Low-tech solutions to stave off hyperinflation within the paid search economy.
How to target the social media audience in search engines and guide their offline consumer behavior.
Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement of the research online, purchase offline (ROPO) effect to understand its contribution to revenue and profit.
While there are valid complaints, search marketers shouldn't lose sight of all the benefits of using the new Google Keyword Tool.
If you don't speak the consumer's language, how will they ever find you?
To do better in search this holiday season, marketers need to spend less on search. Here's why.
Introducing a methodology to measure true branded search volume -- one that is scalable and broadly applicable to virtually any brand.