Paul Burani

Paul Burani


Web Liquid Group

Articles by Paul Burani

Turntable.FM: Next on Marketers' Playlists


Marketers should be paying attention to social music site Turntable.FM. Everybody else in the online consumer value chain will be on board soon, so try to get yourself an invite, experience the rooms, and get schooled on a world of possibilities.

The ROPO Effect: Measure, Search & Destroy

Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement of the research online, purchase offline (ROPO) effect to understand its contribution to revenue and profit.