Paul Burani

Paul Burani


Web Liquid Group

Always a believer in the analytical foundation of marketing, Paul Burani was trained in traditional research-driven brand development at The NPD Group, and went on to found Clicksharp Marketing, a search engine marketing and social media strategy consultancy positioned to help entrepreneurs use digital media to take on larger competitors and grow their businesses. In 2009, Clicksharp was acquired by Web Liquid Group, adding search and other PPC media to the global digital marketing agency's capability set. Burani's work has spanned a variety of industries including consumer products, health care, apparel, travel & hospitality, with clients such as Avis, Hilton, MillerCoors, LG Electronics, and PayPal.

Paul has been writing for Search Engine Watch since 2010, covering a wide range of topics in digital media, as well as developing tools for marketers like the Search Query Volume Estimator. He graduated from the University of Michigan in Ann Arbor with a Bachelor of Arts in Communications, and holds an MBA in International Marketing from Suffolk University in Boston.

Articles by Paul Burani

Turntable.FM: Next on Marketers' Playlists


Marketers should be paying attention to social music site Turntable.FM. Everybody else in the online consumer value chain will be on board soon, so try to get yourself an invite, experience the rooms, and get schooled on a world of possibilities.

The ROPO Effect: Measure, Search & Destroy

Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement of the research online, purchase offline (ROPO) effect to understand its contribution to revenue and profit.