COO
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.
On my wish list for this year: Bing takes more market share from Google, aided by Facebook and social search; Yahoo gets reinvigorated with a new strategy; clients appreciate the need for specialists; and CXOs actually “get” digital.
Google and Microsoft have been rumored as potential suitors alongside the option of selling the company’s Asian assets. But another company has the size and cash to buy Yahoo – Amazon, which could offer Yahoo a chance to realize it’s value.
I've been lucky enough to work at entrepreneurial companies, including forming an agency 6 years ago and selling it earlier this year. Occasionally I'm asked my advice for anybody starting their own business, so here are a few pearls of wisdom.
Friends. Followers. Contacts. Circles. Social networks can be fun and productive for work or pleasure, but sites like Facebook, Twitter, and LinkedIn are time consuming. The launch of Google+ is a great time to reduce social media overload.
A guide to useful resources from the "big three" search engines (Google, Bing and Yahoo) that will help anybody working in PPC – newbie or seasoned hand – continue learning, keep up to date on changes, or refresh their knowledge.
Knowing which search engines and browsers are popular is vital in allocating resource and budget to campaigns and checking sites function across browsers. But once you move outside of Western markets, the assumptions many campaigns are based on...
For many search marketers, Yahoo and Bing are simply no longer on the map in Europe. Increasingly the preference is to trial ads on Facebook or LinkedIn, or start remarketing. Here's why.
Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them.
While reading and answering the questions in the two documents my agency has received, I feel a growing unease that the bureaucrats who will ultimately pass judgment on Google may do more damage than good.
Where are the new initiatives, the new ideas from engineers that will differentiate the adCenter platform from AdWords, raise the revenue per search Microsoft receives, and grow loyalty with advertisers?
The search space is changing on a daily basis. Here's are some tips on how you can keep track of the latest happenings in our industry.
If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Also, avoid becoming stale by allowing everything to be up for discussion.
Are you or a colleague new to paid search? Here are some tips for anybody learning PPC.
If your brand isn't prominent in search results, you're missing out on impressions, traffic, and sales. Here's how paid search can help improve brand awareness.
What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down.
Hype aside, what the rise of the iPad and other table computers means for search campaigns.
The maturing of the digital industry, third-party tools, and display advertising options should drive the adoption of retargeting.
We may look back on 2010 as the year retargeting (or "remarketing") became a mainstream tactic for three reasons: the recession, Google, and the growing maturity of digital. Part one of two.
