SEO News

Gareth Owen

Gareth Owen

Head of SEO

Steak

Gareth Owen, Head of Natural Search, Steak, began his career in SEO at ChoiceQuote Insurance based in Liverpool in 2004. Responsible for the full marketing function for insurance products in motorcycle, taxi, van and haulage, he oversaw sizeable increases in ROI from online marketing spend.

He then moved to The Search Works where, as European Account Director, he worked on a range of large client brands, pioneered studies into the measurable effects of TV advertising on search volumes, and generated over £1 million in revenue through integrated search offerings in 2009. While in this role he also successfully created an integrated PPC/SEO/Affiliate offering for the parent company.

As well as being responsible for the SEO offering at Steak, Gareth also sits on IAB and IPA Search Councils and has spoken at IAB, IMRG and Econsultancy conferences.

Articles by Gareth Owen

  1. How to Create a Content Calendar to Correlate SEO Results

    You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let others take all the credit for traffic uplifts across non-brand terms and ranking improvements for target keywords.

  2. SEO & Search: 9 Tips for Managing an Ambiguous Brand

    If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings and attract qualified clicks and resulting sales; but it does take time and patience. Here are nine ways to do it right.

  3. How to Train an SEO in 5 Days

    Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use to ensure they become an effective team member. Here’s how to squeeze it all into a week of morning and afternoon sessions.

  4. 10 Elements of a Perfectly Optimized Page

    One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a website. So what does a perfectly optimized page look like in 2012? Let’s look at 10 elements.

  5. Should SEOs Prepare for the End of Google as We Know It?

    Despite all of the teeth-gnashing and wailing, Google can do exactly what it likes. It’s their search engine and it’s the biggest one out there. All I would like to know is whether they will ditch organic results and move to an entirely paid model?

  6. SEO: Success Through Delegation & Integration

    If you’re an in-house e-commerce manager or SEO with little budget and time, delegation is huge. What are the other departments do you need to be best friends with to get them to do your job for you? Well, here’s a list and the reasons why.

  7. What can Google Images See?

    To avoid using easily indexed words like ‘advertorial’ on a page, publishers have been using a 'sponsored content' icon to ensure legal compliance without being ‘Google Compliant’. We conduct a test to see whether Google can detect this tactic.

  8. Getting Creative With SEO

    One of the biggest topics in SEO right now is ‘social’ SEO – the idea that the more people engage with your brand/product/website in the social space by liking, tweeting, and hitting +1, for example, the more likely you are to be…

  9. Top 13 Social Media Ranking Factors for SEO

    Looking to carry out an investigation into whether social media is a big influence on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data.

  10. SEO and PPC: A Love-Hate Relationship

    Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations.

  11. Social Media Links and SEO -- Spam Ye Not!

    Social media links have been increasingly making their presence felt in the SERPs. It appears as though the engines (in particular Google) may be responding to an increase in manipulative social activity.

  12. How Will SEO Evolve in 2011?

    SEO, rather than being purely an ongoing process of optimization, will be more influential as part of a campaign-led marketing strategy. We'll need to work with our clients to ensure this happens.

  13. Improve Your Rankings by Removing Links

    SEOs and agencies need to consider not just how to build quality links for clients, but how to actively manage the link profile and ensure that the right links are being built.

  14. Don't be Afraid of URL Links

    Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.

  15. What's Next for Search, SEO?

    The way we use the web is changing. SEO teams may well need to ensure their skill-sets include a large degree of developer knowledge, specifically for ensuring websites are compatible with multiple devices.