You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let others take all the credit for traffic uplifts across non-brand terms and ranking improvements for target keywords.
Articles by Gareth Owen
If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings and attract qualified clicks and resulting sales; but it does take time and patience. Here are nine ways to do it right.
Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use to ensure they become an effective team member. Here’s how to squeeze it all into a week of morning and afternoon sessions.
One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a website. So what does a perfectly optimized page look like in 2012? Let’s look at 10 elements.
Despite all of the teeth-gnashing and wailing, Google can do exactly what it likes. It’s their search engine and it’s the biggest one out there. All I would like to know is whether they will ditch organic results and move to an entirely paid model?
If you’re an in-house e-commerce manager or SEO with little budget and time, delegation is huge. What are the other departments do you need to be best friends with to get them to do your job for you? Well, here’s a list and the reasons why.
Like any good relationship, it takes time for an SEO agency and client to create a comfortable, supportive, and dare I say loving arrangement. Here are five crucial dos and don’ts for developing and nurturing a beautiful client-agency marriage.
To avoid using easily indexed words like ‘advertorial’ on a page, publishers have been using a 'sponsored content' icon to ensure legal compliance without being ‘Google Compliant’. We conduct a test to see whether Google can detect this tactic.
Google keeps promising improvements but is failing to deliver -- especially when it comes to exact match domains, which are ranking better than ever.
Looking to carry out an investigation into whether social media is a big influence on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data.
Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations.
Social media links have been increasingly making their presence felt in the SERPs. It appears as though the engines (in particular Google) may be responding to an increase in manipulative social activity.
SEO, rather than being purely an ongoing process of optimization, will be more influential as part of a campaign-led marketing strategy. We'll need to work with our clients to ensure this happens.
The five key factors in choosing an SEO agency and why are they important.
Further proof that there are lies, damned lies, and statistics -- especially in SEO.
SEOs and agencies need to consider not just how to build quality links for clients, but how to actively manage the link profile and ensure that the right links are being built.
Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.
Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics.
The way we use the web is changing. SEO teams may well need to ensure their skill-sets include a large degree of developer knowledge, specifically for ensuring websites are compatible with multiple devices.