Ryan DeShazer

Ryan DeShazer

Ryan DeShazer, Vice President, Global Practice Leader - Search, is an experienced digital marketing professional, with seven years of agency experience in the fields of SEM and web analytics. Following entrepreneurial stints at PPC marketing firm Clix Marketing, and again with digital boutique NOEINK, Ryan joined HSR Business to Business (now GyroHSR) in 2007 to lead the agency's Search Marketing practice.

Ryan is an industry thought leader and frequent speaker at major conferences, such as Ad:Tech, Search Engine Strategies and Internet World. His thinking is also regularly featured on the popular blog, Business.com B2B Online Marketing. He additionally holds industry certifications for paid search marketing by Google, Yahoo, and Microsoft, and is recognized as an Omniture SiteCatalyst Certified Professional, a Google Analytics Qualified Individual, and a ClickTracks Web Analytics Certified Professional.

Ryan earned a bachelor's degree from the University of Kentucky and an MBA from the University of Louisville.

Articles by Ryan DeShazer

Making Social Search Work Today

Get ahead of the curve with social search by using the tools and data available to you to identify trends. Capitalize on those trends by optimizing content, bidding on keywords, sharing news, liking the views of others, and tweeting or re-tweeting timely industry news.

4 Steps to B2B SEO Accountability

There's incredible opportunity (and money) awaiting B2B organizations that do SEO right. Get on the right track by putting these four steps to use across your search engine optimization initiatives.