Local U.K. online campaigning is more an evolution of existing political campaign than a whole new approach, and it's changing what an election campaign on the ground looks like.
Articles by Mark Pack
The rise of social media gives readers easy ways to express their unhappiness with how their newspaper is behaving, to find others of like mind, and to impress the media and commentators with their weight of numbers.
General U.K. election, week two: Old media opened up the British campaign, but the legacy could yet be a large long-term boost to the reach of new media in politics.
Political satire on YouTube, and Twitter provides some important lessons about how U.K. campaign messages are portrayed and spread.