SEO News

Adam Audette

Adam Audette

CEO & President


Adam Audette is CEO and president of the organic search marketing boutique, AudetteMedia, Inc., who's clients include Zappos, University of Phoenix, Charming Shoppes, Kroger, Rockler, Primedia, and more. AudetteMedia specializes in advanced SEO and works discretely with some of the largest brands in the world. A frequent speaker at search conferences nationwide, Adam has been active in the search marketing industry since 1996. You can read his blog at

Articles by Adam Audette

  1. Enterprise SEO: 4 Trends to Watch in 2012

    In 2012, we can expect to see further corporatization of SEO in the enterprise; rich snippets proliferate (and spam); an increasing need for social and Google+ strategies; and domain authority will remain the heavyweight champion.

  2. Integrating SEO & PPC: 3 Areas to Explore

    We're headed toward a more "organic" paid search experience. It’s in the best financial interests of Google to move click share towards the paid listings, which is in essence creating increased competition for attention on organic results.

  3. The Panda Enigma: An Overview of Major SEO Factors

    Google’s Panda algorithm is an enigma, a paradox. On one hand, it has devastated many web-based businesses. That is not a trivial thing. On the other hand, in time it has the potential to truly improve search quality and evolve information r…

  4. Technical SEO: Tools and Approach

    Where do you start? What types of areas should you be investigating, and why? What factors really matter? What tools should you use? Your questions answered here.

  5. Mea Culpa: How I Failed At Link Building

    It's quite easy to put your principles and SEO best practices aside in place of other, less important, motivations. Hopefully this tale will help you avoid losing clients and reinforce why you need to be efficient, smart, and careful in making...

  6. Quit Obsessing On Anchor Text Already

    Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit.

  7. SEO for Bing: Don't Ignore It

    Bing offers a heavily e-commerce-focused demographic that can deliver modest, but incremental, traffic and revenue. Here are some SEO tactics and best practices for Bing.

  8. A Short Synopsis of Advanced SEO in Late 2010

    Far from making search engine optimization irrelevant, Google Instant (and big changes like May Day and Caffeine) are fueling new growth, renewed interest, and in some cases, a big change in SEO strategy.

  9. How To Not Fail At SEO

    How to incorporate search engine optimization into your companies and web ventures so they succeed. These principles, if integrated and committed to, will greatly improve your chances for success.

  10. Crawl, Index, Rank, Repeat: A Tactical SEO Framework

    By undergoing a systematic analysis of SEO based on the three primary search engine activities of crawl, index, and rank, savvy SEOs can establish a framework for improving their sites that will reward them with extremely favorable rankings.

  11. Want Big SEO Results? You Need Big SEO Ideas

    If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership that can generate a strategic view of SEO and help put it into action.

  12. SES: Duplicate Content and Multiple Sites

    This panel focused on various tactics to control duplicate content for SEO purposes. It's always a great topic because, while the general guidelines are clear, solving duplicate content efficiently always depends on the specific situation. There...

  13. SES: Successful Information Architecture and SEO

    This panel focused on the strategies and tactics of site architecture as it relates to search engine optimization. This is an important area of discussion because site architecture, usability, design, SEO, and analytics are closely related...