John Lynch

John Lynch

Founder

OptimaSites

John Lynch is the founder of the newly launched digital marketing agency, OptimaSites, which specializes in search marketing, conversion optimization, and paid search. Prior to starting OptimaSites, Lynch worked at Serengeti Communications in Washington, D.C., as the Director of Search Marketing before taking a broader role its Director of Digital Strategy. He has worked with hundreds of companies in verticals that include publishing, health, consumer products, finance, entertainment, and service-based consulting.

Articles by John Lynch

How to Kill Self-Reported Data

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Companies must strive to create a more accurate picture of the channels and campaigns that are creating engagement and revenue. Here are the three ways to get a clear and more reliable picture of the channels that are driving business.

5 Ways to Improve Social Engagement in Mobile Apps

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Focus group early adopters and evangelists to understand and serve the social features they crave. Don’t be afraid to ask “what do you hate?” And be sure to tailor the communication methods and touch points to the psychographics of your audience.

Responsive Web Design: Introduction & Impact

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This (relative) uniformity in mobile user experience would appear to be wonderful for search engines and developers alike. So what is responsive design? Learn the basics, as well as a few great tools for experimenting with responsive design.

Top 10 PPC Campaign Mistakes

Top 10 PPC Mistakes

PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Here are the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold.

Creating Win-Win Link Building Scenarios

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Many link building efforts fail, usually due to misguided approach of thinking in quantity rather than quality. Applying group dynamics is one way to overcome misaligned incentives and wasted effort. Here’s how to motivate linkers and link builders.

Create MSN adCenter Campaigns in 15 Minutes

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MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns are up and running. Here are six simple steps to have your ads showing in Yahoo/Bing in the next 15 minutes.

My Favorite SEO Research Tool: PPC Data

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PPC data brings great clarity to the SEO strategy. PPC campaigns have the benefit of quickly providing a mountain of performance data. Within 30 days of running a PPC campaign, a company can quickly understand which keywords drive actual revenue.

The 5 Keys to Conversion Rate Optimization

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One of the quickest ways to improve ROI from search campaigns is to improve conversion rates from current traffic for organic and paid landing pages. Even a 0.5-1 percent increase can have dramatic results in the overall health of a company.

4 Reasons Why SEO is Underfunded

Advice for SEOs on how to overcome four of the most common problems: short-term vs. long-term goals, organizational constraints, too much jargon, and misunderstanding the value of SEO vs. PPC traffic.