Do Facebook CPC Ads Really Work? Well, Sometimes
Here's a simple example of how to implement and test Facebook campaigns that will drive new business for many retailers.

Here's a simple example of how to implement and test Facebook campaigns that will drive new business for many retailers.
Pondering the implications of Google Instant on comparison shopping engines, news and editorial content, and onsite search for e-commerce and merchandise.
Hey, Facebook CEO Mark Zuckerberg! Google has declared war on you, and you've just gone on "lockdown." But don't worry, these ideas will help you revamp Facebook and fight off Google.
This extension allows brands the ability to take over more space on the page while introducing a more dynamic call to action.
A few Yahoo/Microsoft search alliance integration woes we can look forward to, and what will need to improve.
Advertisers can increase revenues with visually rich search engine marketing. A look at some opportunities and strategies in Google's plus box and Sitelinks, and Yahoo's Rich Ads in Search.
Search and display do mix. However it takes a little finesse to make it a true partnership. Here's what to look for during the research phase.
Platform management is a lot of work. Here are the top four things you should focus on.