SEO News

Josh McCoy

Josh McCoy

Lead Strategist

Vizion Interactive

Articles by Josh McCoy

  1. The Slippery Slope of SEO

    Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here?

  2. Designing an SEO Friendly URL Structure

    The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too!

  3. SEO Factors for 2011

    As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to -- because the engines are already sending subliminal messages.

  4. Funneling your Traffic into Conversions

    Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track.

  5. Diversifying Your SEO

    Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth.

  6. SEO, the SERPs, and Your First Impression

    First impressions aren't just for first dates anymore. Taking advantage of free tools, smart thinking, and your visitor's best interests can be key to converting visitors into customers.

  7. What Google Thinks of Your Site

    Paying attention to your site's Sitelinks, hierarchical listings, and internal link listings in Google SERPs are great ways to see how Google understands your site.

  8. Local Search Convertibility

    Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online efforts to the next level.

  9. SEO With a Skeleton Crew

    Crunched for resources? Here are some simple search engine optimization tactics for those faced with limited staff or budget.