Josh McCoy

Josh McCoy

Lead Strategist

Vizion Interactive

Articles by Josh McCoy

Don’t Forget the Low Hanging Fruit in SEO


While you work toward long-term SEO goals, don’t ignore short-term opportunities – terms that rank at the bottom of Page 1 or the top of Page 2 of search engine results and may simply need a little more focus to help nudge them a little higher.

3 Pillars of SEO Competitive Analysis


We know where we want to rank, we know who is ranking there but how will we get there? At the onset of your dive into SEO competitive analysis, it's important you segment your analysis into three areas: content, authority, and opportunity.

Internal Linking, the Other Linking


In a search, where linking is all the rage, we forget that just as important are the links we maintain internally on our sites. A great inbound link profile is pointless if your site can hardly be traversed by a search engine or human visitor.

SEO & Personalization: An Evolving Relationship


The search giants are leading us into a new era with the intentions of providing better search results. This leaves many uneasy in how to accept these changes. SEOs now must now remove their blinders and take advantage of the evolution of search.

7 Quick Tips to Keep Your SEO On Track in 2012


Now is a great time to review year-over-year data to get a big picture of SEO success without seasonality and other factors that can mar short-term analysis. You should also assess overall strategy, where SEO is going, and adjust accordingly.

Beyond SEO: Retaining the Visitor


It isn't all about rankings and traffic anymore. Visitor retention and conversion optimization are becoming the new focal points in the SEO world. It is time to quit thinking about a number and start thinking about an experience.

Agency SEO Pain Relief


Just because your SEO campaign is experiencing hiccups doesn’t mean you aren’t a good SEO practitioner. Certain situations like this force you to look at the alternative factors that can affect SEO success. Quick-check these SEO data items.

7 Steps Toward Google SERP Domination


Getting your site pages to rank on the first page is one thing, but what do you do once you get there? Here’s what you can do to gain additional visibility in first place search results and universal search and see higher referrals from Google.

Hand-Feeding Google, Covering Your SERP Assets


Covering your online assets often means “hand-feeding” Google your content. The first step in creating visibility is establishing a presence. Your first priority in SEO should be to givE Google your content, the way they want to see it.

Breaking 3 Old SEO Habits

No Symbol

Google’s constant algorithm tweaks are forcing SEOs to evolve. It can be difficult to change direction with our strategies, especially when we have watched old techniques work so well. Failure to adapt, however, may breed SEO failure.

The Slippery Slope of SEO

Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here?

SEO Factors for 2011

As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to -- because the engines are already sending subliminal messages.

Diversifying Your SEO

Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth.