While you work toward long-term SEO goals, don’t ignore short-term opportunities – terms that rank at the bottom of Page 1 or the top of Page 2 of search engine results and may simply need a little more focus to help nudge them a little higher.
Articles by Josh McCoy
Webmasters and online marketing teams often misconstrue “content is king” as “we need pages of copy for every possible keyword we can rank for.” Yes, it starts with text content, but that should be supported with image, video, news, and social.
We know where we want to rank, we know who is ranking there but how will we get there? At the onset of your dive into SEO competitive analysis, it's important you segment your analysis into three areas: content, authority, and opportunity.
In a search, where linking is all the rage, we forget that just as important are the links we maintain internally on our sites. A great inbound link profile is pointless if your site can hardly be traversed by a search engine or human visitor.
The search giants are leading us into a new era with the intentions of providing better search results. This leaves many uneasy in how to accept these changes. SEOs now must now remove their blinders and take advantage of the evolution of search.
Now is a great time to review year-over-year data to get a big picture of SEO success without seasonality and other factors that can mar short-term analysis. You should also assess overall strategy, where SEO is going, and adjust accordingly.
It isn't all about rankings and traffic anymore. Visitor retention and conversion optimization are becoming the new focal points in the SEO world. It is time to quit thinking about a number and start thinking about an experience.
Just because your SEO campaign is experiencing hiccups doesn’t mean you aren’t a good SEO practitioner. Certain situations like this force you to look at the alternative factors that can affect SEO success. Quick-check these SEO data items.
Getting your site pages to rank on the first page is one thing, but what do you do once you get there? Here’s what you can do to gain additional visibility in first place search results and universal search and see higher referrals from Google.
Covering your online assets often means “hand-feeding” Google your content. The first step in creating visibility is establishing a presence. Your first priority in SEO should be to givE Google your content, the way they want to see it.
Google’s constant algorithm tweaks are forcing SEOs to evolve. It can be difficult to change direction with our strategies, especially when we have watched old techniques work so well. Failure to adapt, however, may breed SEO failure.
Not establishing SEO goals is bad. Even worse is not knowing how to evaluate your campaign. Here's how to understand and assess the causation of analytical trends.
Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here?
The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google.
The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too!
As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to -- because the engines are already sending subliminal messages.
Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track.
Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth.
Duplicate content can keep you out of the SERPs. A host of tools can help you identify and manage duplicate content.
When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders.