Josh McCoy

Josh McCoy

Lead Strategist

Vizion Interactive

Articles by Josh McCoy

3 SEO Success Factors for 2014

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What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building a community, a socialized brand; and optimizing an experience for those who are mobile and content hungry.

To Blog, or Not to Blog

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Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your audience, and help your SEO efforts by attracting links. Here's a checklist of why you do and don't need to blog.

Becoming a Traffic Harvester

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By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in analytics or in your predetermined keyword list, you’ll discover an SEO opportunity waiting to be harvested.

8 SEO Tips That Take 15 Minutes or Less

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Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately.

How to Increase Google's Crawl Frequency

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You want to rank many pages on a site, not just the homepage. You're also actively making changes to your sites and want bots to quickly see this. Here's how to ensure search engine bots will frequent your site more often and crawl more pages.

How to Prove the Value of SEO in 10 Minutes

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Want (or need) to convince others about the importance of organic search and SEO as a referrer of traffic, as well as how it helps the site convert as a whole? This 10-minute drilldown into Google Analytics will help you make a powerful case.

Algorithm Updates, Duplicate Content & A Recovery

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The following story shows why it's important to know where your SEO client’s or company’s content originated if it precedes your involvement with site SEO efforts. Learn how eliminating duplicate content helped one site recover traffic and rankings.

Don’t Forget the Low Hanging Fruit in SEO

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While you work toward long-term SEO goals, don’t ignore short-term opportunities – terms that rank at the bottom of Page 1 or the top of Page 2 of search engine results and may simply need a little more focus to help nudge them a little higher.

3 Pillars of SEO Competitive Analysis

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We know where we want to rank, we know who is ranking there but how will we get there? At the onset of your dive into SEO competitive analysis, it's important you segment your analysis into three areas: content, authority, and opportunity.

Internal Linking, the Other Linking

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In a search, where linking is all the rage, we forget that just as important are the links we maintain internally on our sites. A great inbound link profile is pointless if your site can hardly be traversed by a search engine or human visitor.