What better place to look for content ideas than at competitors? Competitive content gap analysis is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for.
Articles by Josh McCoy
There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking to help justify the investment in SEO: ecommerce tracking, event tracking, and standard goal tracking.
Whether your website exists to convert, inform, portray a brand or message, or facilitate a user, you have to work for the traffic you get. Don’t give them an excuse to run once they walk in the door. Here’s how to optimize your website experience.
By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in analytics or in your predetermined keyword list, you’ll discover an SEO opportunity waiting to be harvested.
Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately.
Bing continues incorporating social into its search results – with Facebook Likes and a unique people algorithm that recommends industry experts. Optimizing your social search strategy is vital. These tips will improve your organic CTR performance.
You want to rank many pages on a site, not just the homepage. You're also actively making changes to your sites and want bots to quickly see this. Here's how to ensure search engine bots will frequent your site more often and crawl more pages.
Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. If you're looking to redesign or relaunch your website, you have to keep SEO in mind. Here's how to launch successfully and ensure continued success.
Want (or need) to convince others about the importance of organic search and SEO as a referrer of traffic, as well as how it helps the site convert as a whole? This 10-minute drilldown into Google Analytics will help you make a powerful case.
The following story shows why it's important to know where your SEO client’s or company’s content originated if it precedes your involvement with site SEO efforts. Learn how eliminating duplicate content helped one site recover traffic and rankings.
The process of creating a great URL doesn’t start at the end of the URL but at the beginning with the folder structure of the site. It's important to show a search engine as well as a user the hierarchy and categorization of site content.
While you work toward long-term SEO goals, don’t ignore short-term opportunities – terms that rank at the bottom of Page 1 or the top of Page 2 of search engine results and may simply need a little more focus to help nudge them a little higher.
Webmasters and online marketing teams often misconstrue “content is king” as “we need pages of copy for every possible keyword we can rank for.” Yes, it starts with text content, but that should be supported with image, video, news, and social.
We know where we want to rank, we know who is ranking there but how will we get there? At the onset of your dive into SEO competitive analysis, it's important you segment your analysis into three areas: content, authority, and opportunity.
In a search, where linking is all the rage, we forget that just as important are the links we maintain internally on our sites. A great inbound link profile is pointless if your site can hardly be traversed by a search engine or human visitor.
The search giants are leading us into a new era with the intentions of providing better search results. This leaves many uneasy in how to accept these changes. SEOs now must now remove their blinders and take advantage of the evolution of search.
Now is a great time to review year-over-year data to get a big picture of SEO success without seasonality and other factors that can mar short-term analysis. You should also assess overall strategy, where SEO is going, and adjust accordingly.
It isn't all about rankings and traffic anymore. Visitor retention and conversion optimization are becoming the new focal points in the SEO world. It is time to quit thinking about a number and start thinking about an experience.
Just because your SEO campaign is experiencing hiccups doesn’t mean you aren’t a good SEO practitioner. Certain situations like this force you to look at the alternative factors that can affect SEO success. Quick-check these SEO data items.
Getting your site pages to rank on the first page is one thing, but what do you do once you get there? Here’s what you can do to gain additional visibility in first place search results and universal search and see higher referrals from Google.