Josh McCoy

Josh McCoy

Lead Strategist

Vizion Interactive

Articles by Josh McCoy

3 Ways SEMrush Can Make SEO More Effective

Hand Wrench

Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition.

Understanding Seasonality in Search

Arrow Chart

A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success.

6 Ways to Improve Owned Digital Assets


We know that Paid efforts take dollars and Earned marketing takes creativity. There are several different areas where you can better your Owned assets from within an SEO lens, as well as from a holistic digital view, with little effort.

3 SEO Success Factors for 2014


What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building a community, a socialized brand; and optimizing an experience for those who are mobile and content hungry.

To Blog, or Not to Blog

My Blog No Entries Found

Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your audience, and help your SEO efforts by attracting links. Here's a checklist of why you do and don't need to blog.

Becoming a Traffic Harvester


By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in analytics or in your predetermined keyword list, you’ll discover an SEO opportunity waiting to be harvested.

8 SEO Tips That Take 15 Minutes or Less


Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately.

How to Increase Google's Crawl Frequency


You want to rank many pages on a site, not just the homepage. You're also actively making changes to your sites and want bots to quickly see this. Here's how to ensure search engine bots will frequent your site more often and crawl more pages.

How to Prove the Value of SEO in 10 Minutes


Want (or need) to convince others about the importance of organic search and SEO as a referrer of traffic, as well as how it helps the site convert as a whole? This 10-minute drilldown into Google Analytics will help you make a powerful case.

Algorithm Updates, Duplicate Content & A Recovery


The following story shows why it's important to know where your SEO client’s or company’s content originated if it precedes your involvement with site SEO efforts. Learn how eliminating duplicate content helped one site recover traffic and rankings.