Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO.
Articles by Josh McCoy
A look at seven areas you must review in the kickoff of a well-oiled SEO campaign.
These introductory questions that are rather "easy" can help pave the way to a well-thought-out organic search strategy.
Let's take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now.
These are the six most frequently occurring conversion tracking mistakes that you yourself may be falling victim to.
As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. Here is a look at how to take advantage of the tools available.
The secret to getting the most success out of your initiatives typically lies in accessing the biggest hammer in your marketing tool bag, analytics!
We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items to have a truly effective relaunch…at the time of pressing go.
Sites often have a wealth of content on their site but are too focused on lead generation to give way to search engine optimization benefit.
Here are some of the most important areas to review when you first gain access to a Google Analytics profile.
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.
You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus.
A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's how you can truly understand what is being indexed and showing in the search results of Google and Bing.
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention.
Yes, you can make end users and search engines happy at the same time. Here's how to implement a powerful combo of SEO and usability to conquer search ranking challenges such as getting more content above the fold, video, PDFs, and disclaimers.
Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition.
A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success.
We know that Paid efforts take dollars and Earned marketing takes creativity. There are several different areas where you can better your Owned assets from within an SEO lens, as well as from a holistic digital view, with little effort.
Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are a handful of analytical areas you should continually monitor.
What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building a community, a socialized brand; and optimizing an experience for those who are mobile and content hungry.