SEO News

Josh McCoy

Josh McCoy

Lead Strategist

Vizion Interactive

Josh McCoy, a Lead Strategist at Vizion Interactive, possesses a strong dedication and passion into the understanding and execution of successful search marketing campaigns. Deeply ingraining himself into "all things search," Josh's years of expertise in search marketing help him to concentrate on how to effectively harness all areas of online marketing including SEO, social media and local search to create an encapsulating approach to search engine marketing ideation as the online landscape continues to evolve.

Before joining Vizion Interactive, Josh worked with 15miles in SEO and local search solutions. He also manages the Kansas City Search Engine Marketing Association and was also the founder of the popular LinkedIn group Local Search.

Articles by Josh McCoy

  1. Managing Your Robots.txt File Effectively

    Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.

  2. Addressing Thin Content

    You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus.

  3. Search Engine Indexation Analysis: A Simple Guide

    A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's how you can truly understand what is being indexed and showing in the search results of Google and Bing.

  4. 7 Tips to Ensure Your SEO Strategy Supports Your Brand

    Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention.

  5. 3 Ways SEMrush Can Make SEO More Effective

    Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition.

  6. Understanding Seasonality in Search

    A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success.

  7. 6 Ways to Improve Owned Digital Assets

    We know that Paid efforts take dollars and Earned marketing takes creativity. There are several different areas where you can better your Owned assets from within an SEO lens, as well as from a holistic digital view, with little effort.

  8. 5 Analytics Focal Points for Proactive SEO Tacticians

    Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are a handful of analytical areas you should continually monitor.

  9. 3 SEO Success Factors for 2014

    What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building a community, a socialized brand; and optimizing an experience for those who are mobile and content hungry.

  10. To Blog, or Not to Blog

    Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your audience, and help your SEO efforts by attracting links. Here's a checklist of why you do and don't need to blog.

  11. 3 Steps to Creative Competitive Content Gap Analysis

    What better place to look for content ideas than at competitors? Competitive content gap analysis is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for.

  12. How to Configure & Track Google Analytics Goals for SEO

    There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking to help justify the investment in SEO: ecommerce tracking, event tracking, and standard goal tracking.

  13. Becoming a Traffic Harvester

    By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in analytics or in your predetermined keyword list, you’ll discover an SEO opportunity waiting to be harvested.