Eli Goodman

Eli Goodman

Corporate Evangelist

comScore

Articles by Eli Goodman

Summer Travel Search: Are We There Yet?

Travel Search Clicks comscore

Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This annual search trend tends to start in April and peak in July, so proper planning and execution is critical for marketers.

Weather Forecast? Don't Know, Check Google

While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's a look at how much more important search becomes during this time of the year.