Social media has gotten big enough that it can directly contribute to the ranking of your website and pages. Don't let your organization be left behind! Implement these simple strategies to ensure your search and social teams are working together.
Articles by Eli Goodman
A new social networking phenomenon is emerging: online pinboard sites, led by Pinterest. These sites represent your wants, desires and the future memories you wish to create. Online pinboarding may just represent the next wave of social networking.
Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return viewers. But publishers have collectively whiffed on gathering up share of eyeballs with paid search.
The relationship between the NFL and fantasy football is obvious, but search marketers must understand the subtle but important differences in search patterns and behavior of this overlapping audience, representing different marketing opportunities.
Search engines be improvin' th' quality o' the'r results in a way that be helpin' t' fill th' void once created by searches wi' vertical intent. As a result, growth in vertical searches be now actually concedin' poop deck t' th' core search engines.
Whether it’s Google+ vs. Facebook, Android vs. iPhone, or Red Sox vs. Yankees, searcher demographics can be valuable for your business and brand. It’s one thing to quantify your branded searchers, it is another to know and understand them.
Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This annual search trend tends to start in April and peak in July, so proper planning and execution is critical for marketers.
Your paid mobile strategy requires separate targeting. Avoid costly mistakes by not lumping desktop and mobile search together without taking the time to analyze the differences.
An investigation into whether affinity for a particular browser makes you more or less likely to engage with certain search engines and if the default browser search options makes a difference.
Each of these question search terms tell their own story. A look at why the consumer experience on your website, and the ensuing return visitation if satisfied, is so important in the Q&A space.
While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's a look at how much more important search becomes during this time of the year.
Search marketing opportunities abound for food manufacturers and retailers to acquire customers online. But they need to consider the logistics further down the purchase funnel if they intend to keep them.
ComScore data reveals which search terms this year drove click-throughs to websites, sorted by industry.
An analysis of three years of queries reveals that search plays an important role in providing citizens with government-related information they need for their most pressing areas of need and assistance, in good times and bad.
Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search marketing and optimization efforts on Google, Bing, and Yahoo.
When searchers are in unfamiliar territory, search phrases that double as a website address are great navigation tools. An enormous portion of searches involve web addresses, so make sure you create a navigational search strategy.
Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly.
Online search has clearly evolved to become the de facto answer delivery system for our questions. How search opens learning opportunities to us every day.
How listening to the crowd can enhance your online branding strategy.
The search behaviors developing on Facebook suggest it has the potential to become a viable search engine, and possibly even could redefine how we think of search.