Eli Goodman

Eli Goodman

Corporate Evangelist

comScore

Articles by Eli Goodman

UbiquiTV: Video Fragmentation is the New Reality

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Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition.

The Imminent Mobile Commerce Avalanche

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A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare now – or risk getting buried!

Obama Beats Romney Early in Digital Marketing Race

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A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes to searches, paid search marketing, and display advertising, President Obama is outpacing challenger Mitt Romney.

How to Optimize Tablets vs. Smartphones

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Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them for, and most importantly, how you should market via search to consumers on the different devices.

Extreme Couponing: Searching for the Deals

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Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don’t engage with consumers on this turf just might find themselves left out in the cold.