BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms – particularly Facebook – to help drive traffic. While desktop traffic for BuzzFeed has roughly doubled in the past year, mobile traffic is up nearly five times!
Articles by Eli Goodman
Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a matter of time before these networks can turn on the revenue faucets.
More than half of the U.S. digital population use multiple devices to access the web. As mobile carves out an ever-increasing piece of the digital pie, it's never been more critical to understand and align with the direction of consumer behavior.
With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold.
Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.
Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition.
Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms.
Google is useful and the value of Google gets continually reinforced to consumers, day in and day out. Ultimately, a new search habit will only arise if Facebook’s Graph Search can deliver at the intersection of high utility and high frequency.
A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare now – or risk getting buried!
Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing the retailer to further monetize the traffic it’s already generating, at virtually zero marginal cost.
More consumers are integrating mapping into their mobile lives. That behavior will only increase as location-based technology develops further. Desktop map searches are down 34% in the past 15 months, while map search clicks declined 41% in August.
Desktop unique visitors to Tumblr may be up 100% year over year, and mobile visitors to Tumblr may be up 50% since March, but the number of search visits to Tumblr has climbed nearly 200% year-over-year to 24 million search clicks in July.
Although people’s online search behavior isn’t nearly as exciting as the Olympics itself, it nevertheless parallels the fact that everyone participates, every country has its own story to tell, and that every country’s story is different.
Quora is seeing tremendous growth, with traffic to the site increasing by nearly 300 percent over the past year to more than 1.5 million visitors in June. This is an implicit and explicit agreement on the value that the site is driving.
A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes to searches, paid search marketing, and display advertising, President Obama is outpacing challenger Mitt Romney.
Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one eventually anointed the Instagram of video? Here’s what we can learn by examining the online buzz and search data.
"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program. What possibilities await paid search in the territory this new style of content opens up?
News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and news sites, but how people search on these different sites and what they search for differs greatly.
Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them for, and most importantly, how you should market via search to consumers on the different devices.
Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don’t engage with consumers on this turf just might find themselves left out in the cold.