SEO News

Eli Goodman

Eli Goodman

Media Evangelist

comScore

Eli Goodman leads the business development and research team for comScore’s Product Specialty division, where he plays an integral role in educating the industry on how to best merge marketing functions across platforms, including traditional portals, online video, television, search, social media, display advertising, and mobile. He is a 12-year veteran of the technology and market research industry, with experience in search, display advertising, mobile, video, branding, public relations, and marketing.

Prior to joining comScore, Eli worked at Hitwise, where he honed his knowledge of the web analytics industry, specifically focusing on search projects related to retail, travel, financial services, and publishing.

Eli began his career at Gartner, Inc. as a member of the business development team for the Research & Consulting division. In this capacity, he worked with technology vendors utilizing Gartner research for market sizing, product development direction and public relations.

Eli earned a BA in Organizational and Behavior Management from Brown University in Providence, RI and currently resides in New York City.

Articles by Eli Goodman

  1. Social Media Monetization in a 'Mobile First' World

    Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a matter of time before these networks can turn on the revenue faucets.

  2. The Multi-Platform Majority Has Arrived. Are You Ready?

    More than half of the U.S. digital population use multiple devices to access the web. As mobile carves out an ever-increasing piece of the digital pie, it's never been more critical to understand and align with the direction of consumer behavior.

  3. UbiquiTV: Video Fragmentation is the New Reality

    Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition.

  4. Multi-Platform Media Usage is Not a Zero Sum Game

    Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms.

  5. Can Facebook Graph Search Disrupt the Google Habit?

    Google is useful and the value of Google gets continually reinforced to consumers, day in and day out. Ultimately, a new search habit will only arise if Facebook’s Graph Search can deliver at the intersection of high utility and high frequency.

  6. The Imminent Mobile Commerce Avalanche

    A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare now – or risk getting buried!

  7. Desktop Map Searches Increasingly Shifting to Mobile

    More consumers are integrating mapping into their mobile lives. That behavior will only increase as location-based technology develops further. Desktop map searches are down 34% in the past 15 months, while map search clicks declined 41% in August.

  8. 2012 London Olympics: How the World Was Searching

    Although people’s online search behavior isn’t nearly as exciting as the Olympics itself, it nevertheless parallels the fact that everyone participates, every country has its own story to tell, and that every country’s story is different.

  9. Obama Beats Romney Early in Digital Marketing Race

    A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes to searches, paid search marketing, and display advertising, President Obama is outpacing challenger Mitt Romney.

  10. Instagram for Video: Searching for the Next Big Thing

    Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one eventually anointed the Instagram of video? Here’s what we can learn by examining the online buzz and search data.

  11. How to Optimize Tablets vs. Smartphones

    Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them for, and most importantly, how you should market via search to consumers on the different devices.

  12. Extreme Couponing: Searching for the Deals

    Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don’t engage with consumers on this turf just might find themselves left out in the cold.

  13. Social SEO – Facebook & Twitter Best Practices

    Social media has gotten big enough that it can directly contribute to the ranking of your website and pages. Don't let your organization be left behind! Implement these simple strategies to ensure your search and social teams are working together.