Media Evangelist
Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one eventually anointed the Instagram of video? Here’s what we can learn by examining the online buzz and search data.
"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program. What possibilities await paid search in the territory this new style of content opens up?
News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and news sites, but how people search on these different sites and what they search for differs greatly.
Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them for, and most importantly, how you should market via search to consumers on the different devices.
Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don’t engage with consumers on this turf just might find themselves left out in the cold.
Social media has gotten big enough that it can directly contribute to the ranking of your website and pages. Don't let your organization be left behind! Implement these simple strategies to ensure your search and social teams are working together.
A new social networking phenomenon is emerging: online pinboard sites, led by Pinterest. These sites represent your wants, desires and the future memories you wish to create. Online pinboarding may just represent the next wave of social networking.
Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return viewers. But publishers have collectively whiffed on gathering up share of eyeballs with paid search.
The relationship between the NFL and fantasy football is obvious, but search marketers must understand the subtle but important differences in search patterns and behavior of this overlapping audience, representing different marketing opportunities.
Search engines be improvin' th' quality o' the'r results in a way that be helpin' t' fill th' void once created by searches wi' vertical intent. As a result, growth in vertical searches be now actually concedin' poop deck t' th' core search engines.
Whether it’s Google+ vs. Facebook, Android vs. iPhone, or Red Sox vs. Yankees, searcher demographics can be valuable for your business and brand. It’s one thing to quantify your branded searchers, it is another to know and understand them.
Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This annual search trend tends to start in April and peak in July, so proper planning and execution is critical for marketers.
Your paid mobile strategy requires separate targeting. Avoid costly mistakes by not lumping desktop and mobile search together without taking the time to analyze the differences.
An investigation into whether affinity for a particular browser makes you more or less likely to engage with certain search engines and if the default browser search options makes a difference.
Each of these question search terms tell their own story. A look at why the consumer experience on your website, and the ensuing return visitation if satisfied, is so important in the Q&A space.
While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's a look at how much more important search becomes during this time of the year.
Search marketing opportunities abound for food manufacturers and retailers to acquire customers online. But they need to consider the logistics further down the purchase funnel if they intend to keep them.
ComScore data reveals which search terms this year drove click-throughs to websites, sorted by industry.
An analysis of three years of queries reveals that search plays an important role in providing citizens with government-related information they need for their most pressing areas of need and assistance, in good times and bad.
Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search marketing and optimization efforts on Google, Bing, and Yahoo.
